Provides information to help identify, understand, and make use of our visitor traffic
What is our primary use case?
Through Google Analytics we can see the activity that each visitor exercises within our website and makes up the fundamental basis for the projects we execute in order to constantly improve our website. With Google Analytics, in addition to knowing how many visitors came to our website, we can also obtain information as to whether the traffic is organic, reference, or direct.
Pros and Cons
"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
What other advice do I have?
In my opinion, Google Analytics fulfills the role it plays in a good way. It is a lightweight platform that is easy to use and has a good team behind it. It can provide the solutions that the team requires, and honestly, it is the perfect platform for e-commerce. IT departments should do well when developing with this product.