The solution offers simplicity of use. They have too much enterprise onboarding when you want a B2B login. The first quick start is the easiest thing. You have too many tutorials and YouTube guides to help you integrate it with your code.

Currently, we're just using the login and sign-up features. The most valuable feature is interface application integration, but we haven't fully used it yet. We'll need it in the future for a few potential clients.

It's a very powerful platform. It has the ability to do the usual stuff, according to modern protocols, like OIDC and OAuth 2. But the real benefit of using the platform comes from its flexibility to enhance it with rules and, now, with what they call authentication pipelines. That is the most significant feature, as it allows you to customize everything regarding the authentication and authorization process. I would rate its flexibility between a nine and 10, out of 10.

For example, one way to authenticate into our system is to log in with Google. Our service is not one that you can simply sign up for through the internet and then start using. You need to talk with one of our technical account managers, sign a contract, and then we start everything for you. So when a user logs in with Google, it means that every user on the internet can log in to the system. We needed to find a way to know if a user was already defined in our systems, and otherwise, to reject him. We wrote a simple Auth0 Rule to get the user's email from Auth0 after he authenticated, and we then use an API in our backend system to check if the user is legitimate. In this way, we filter out all those who are not our paying customers.

In addition, we like the integrations that are built into Auth0. For example, it has a built-in integration with Zendesk. It's very easy to set up new SAML and SSO integrations with our customers, as it supports all IDPs out there, like Okta and Azure, among others. 

Auth0 also has a very rich selection of social connectors that allow users to connect with their social accounts. We mostly use Google, but they support many others. In addition, their user interface is very intuitive.

Lately, it looks like they have been very responsive to customer needs since they brought out the Organizations feature in the last year, which is a very nice feature that helps customers like us to manage our customers. It's targeted at enterprise-scale solutions, allowing us to manage multiple organizations within the same tenant. We are seriously considering migrating to this feature. It's a process, but we feel that it will better support the customer model that we have in Kenshoo. We also need to be able to support customized login screens with different company logos. All of that is supported by Auth0, so this probably would be a much more important feature for us than the rules themselves.

Auth0, being deployed on the cloud, provides all the functionality in a single place. We don't need to maintain machines, inventory, or procurement. It has a lot of customization and out-of-the-box features as well. We can quickly plug it into products like Active Directory or other identity broker solutions.

The most valuable feature would have to be authentication using OpenID Connect.

I implemented the use of authentication workflow entirely on the client side (S.P.A./Single Page Application). This gives the client app a JWT and makes the infrastructure a lot easier to manage in a distributed way since I don't need to track user sessions on the servers anymore. Now, I simply use the JWT from the client on the server side to process requests and push updated profile data to a database/queue as needed and end the process without having to persist data in the web server (sessions).

The most valuable feature is that it is simple to integrate, irrespective of your codebase.

Social media integration: Auth0 supports over 30 social logins with support for the major ones such as Facebook, Twitter and Google. Besides the 30 or so out-of-the-box providers, Auth0 also allows custom social connections through their extensions framework. This to me provides a great amount of flexibility to solution architects.

Ready-to-use modern APIs using JSON/RESTfull

LDAP integration

The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud.

I am very pleased with the number of features that came with Auth0. I am also very happy with how Auth0 developed since we have been using it. The number of features is really great for me, and it really covers almost all of the needs that we have when deploying it into our product.

Their documentation and SDKs are great when it comes to helping developers and application builders set up authentication. On a scale of zero to 10, I would rate it a strong eight because their documentation is really good. They are able to explain a pretty complex process of authentication and authorization in simple words. Their documentation is a really great resource of knowledge, even if you are not using Auth0. That's because the process that they have implemented is a well-known standard in the industry, and they have described it really well. Their documentation is really great for us. We had no problems with SDKs, and their SDKs are also pretty good.

The most valuable feature of the product is scalability. 

The valuable features are that it is extremely secure and that it's developer-friendly.