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What is Avid Interplay Media Asset Manager?

Interplay Media Asset Manager (MAM) is a powerful, highly scalable, and fully customizable media asset manager that can find assets fast, streaming media operations, and enable new revenue opportunities. Interplay MAM manages the entire lifecycle of your content, making it easy to browse and retrieve media across multiple tiers of storage for reuse or repurposing. And with its service-oriented architecture, it easily integrates into your existing infrastructure.
Also known as
Interplay Media Asset Manager, Blue Order
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