The ability to quickly plot data with an expansive set of graphs and data blending capabilities. Additionally, the product has a vast array of data connectors available which makes bringing in new data sets fairly simple.

The visualization types and appearance, especially the treemap visualization type. The treemap allows you to visualize categories effectively and the added function of decomposing to further categories, if there is a hierarchy has its benefits in user exploration. It is size and color coded, giving you a great visual indicator.

The ability to create graphs and solutions through multiple entities.

• Cloud BI- no deployment necessary
• Ability to connect all data sources (databases, online services, files, BigData)
• Ability to create a dashboard on your own without IT - BIME is "User Centric"
• A high level of data security
• Ability to perform an URL publication of your data boards- so easy

Data importing from multiple sources. This was particularly useful for combining online and offline data, as well as across different analytical platforms (Google Analytics and Omniture).