The pricing for the base product is probably comparable to other vendor’s offerings. There are some optional applications/features, with separate pricing/licensing, that can be added to the base product. Get a trial license first to determine if any of the ‘optionals’ are going to be of use.

I'm not involved in pricing and licensing. I'm aware that OPS (as well as other CA products) are considered to be pricier than most. Having said that, you get what you pay for. If you want the features and reliability of Cadillac, then you have to be willing to pay for it.