We use location analytics to display real-time location statistics to improve customer engagement and loyalty across all the sites. It's built into the Cisco Meraki APs at no additional cost. That's one of the things that a lot of clients like.
The data is collected by the APs, and it syncs to the Cisco Meraki cloud. This is automatically reported to the dashboard and reveals visitor traffic, trends, dwell time, news, and also repeat visitor loyalty. A lot of stores use it for this particular reason: they can gather information from repeat visitors. They can also locate single repeat visitors.