4C Scope vs Quantcast Q Platform comparison

Scope by 4C is the only self-service platform that creates value through direct inventory integrations into closed ecosystems, isn't biased by media ownership, doesn't make a living through cookies, and is built from the ground up around transparency. The future of marketing means being able to execute campaigns against a single audience definition across channels, optimize for business outcomes regardless of data source, and manage campaigns in flight using data science and tested tools.

The Q Advantage
Our team has extensive expertise and experience in the practical application of Artificial Intelligence to the marketing ecosystem.
Internet-scale 1st Party Data

We have earned an invite-only live view into the audiences of digital media owners, big and small. We are trusted by marketers with a direct line of sight into their customer interactions, interests and trends.

This proprietary dataset’s characteristics - vast coverage, immense diversity, high arity, absolute freshness, coherence and fundamental provenance - are pertinent to a broad range of predictive modeling solutions.

Autonomous Predictive Modeling
We use machine learning to create granular, brand-specific predictive models. We do this at Universe Scale, yet with Atomic Models - every consumer, every brand, every outcome.

Real-time Scoring of Individuals
Our Live Models perceptively adjust to changing objectives, continually seek new signals and update their individual consumer-level predictions in real-time.

Integrated AI Optimization
A vertically integrated data and technology stack allows for rapid experimentation, testing, customization and continuous improvement of machine learning algorithms.

Our real-time advertising system elegantly weaves data, autonomous predictive modeling and AI optimization into a ‘set it and forget it’ solution that efficiently delivers business outcomes at scale.