4C Scope vs The Trade Desk comparison

Scope by 4C is the only self-service platform that creates value through direct inventory integrations into closed ecosystems, isn't biased by media ownership, doesn't make a living through cookies, and is built from the ground up around transparency. The future of marketing means being able to execute campaigns against a single audience definition across channels, optimize for business outcomes regardless of data source, and manage campaigns in flight using data science and tested tools.

The Trade Desk is proud to offer a robust tech stack built by an agile engineering team that ships code weekly. Our product offering is a reflection of our industry-leading strategy for shaping the way media is bought and sold.