Acquia is a digital experience platform that allows companies to build, optimize, and operate websites, apps, and other digital experiences through specialized software and services. Their products include Acquia Cloud, Cloud IDE, Acquia DAM, customer data platform, campaign studio, site studio, Edge CDN, site and campaign factories, and personalization.
Through Acquia DXP, companies and their developers, marketers, and IT teams can create and broadcast digital products and services to maximize the exposure of the brand by reaching a broad customer audience. Organizations can rely on the features Acquia offers as a digital experience platform and provide their clients with the experience they require. Acquia’s features allow businesses to engage customers and establish a prominent digital presence. This DXP understands the need for companies to be able to reach their client base through many online channels and provides them with the right tools to build their digital experience platform.
Acquia Cloud Features
Acquia digital experience platform provides companies with two main features: the Drupal Cloud and the Marketing Cloud. Through Drupal, organizations can assemble the digital experiences that their clients need. The marketing cloud is created to break down data and help companies manage their digital marketing more easily.
Here is a summary of the features that a company can use if they chose Acquia as their DXP.
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Drupal cloud: Acquia CMS, a cloud platform and cloud IDE, migrate, accelerate, as well as replatform, content hub, site factory and site studio, code studio, and Edge WAF and CDN. The features of the Drupal cloud allow companies to build digital experiences even with only beginner knowledge about coding. The visual page builder provides an easy way to implement a DXP. Acquia also offers developers and professional IT teams ways to follow the building processes. Companies can distribute the digital experience on existing and emerging channels while using a secure platform.
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Marketing cloud: Acquia CDP, personalization, Acquia DAM, campaign studio, campaign factory, and Acquia PIM. The marketing cloud helps companies connect with their customers and potentially raise the ROI of their businesses. Organizations can use Acquia cloud to highly personalize the way they reach customers while simultaneously increasing effectiveness. The marketing features of this DXP also grant businesses intelligence insights about their performance and help to manage their data effectively.
Acquia Cloud Benefits
The Acquia Cloud digital experience platform offers different features through a single DXP, making it easier for companies to reach their customers through a simplified site-building process. Some of the benefits of this DXP include:
- Accessible multi-channel content delivery
- Detailed customer data
- Personalization of content for different target groups
- Potential saves costs when migrating from another CMS
SAP Cloud Platform is an integration platform as a service (iPaaS) and PaaS cloud tool. It powers applications that deliver real-time insights to contribute to more effective and timely decision-making. Customers all over the world from different-sized companies use SAP Cloud Platform to build application extensions, integrate landscapes, or extend existing enterprise applications in the cloud.
The platform incorporates innovative technologies, including big data, Internet of Things (IoT), artificial intelligence (AI), and machine learning (ML). SAP Cloud Platform supports native services and products by SAP, as well as partners with popular platforms such as Microsoft Azure, Google Cloud Platform, Amazon AWS, and Alibaba Cloud.
Users of the product can extend, integrate, and develop applications on premises and in the cloud. The product offers flexibility, agility, and scalability, as it enables easy integration and connection of different applications within the platform. The solution is based on open standards and provides a wide range of development tools.
SAP has announced that they are removing SAP Cloud Platform as a brand name and moving its capabilities within SAP Business Technology Platform (SAP BTP). The features of SAP Cloud Platform will be integrated into SAP BTP to assist with data management and analytics, alongside other components of the platform. Existing customers of SAP Cloud Platform will continue to benefit from its products under SAP Integration Suite and SAP Extension Suite.
SAP Cloud Platform Capabilities
The solution offers a wide variety of tools, application capabilities, services, and application programming interface (API). These can be categorized in the following ways:
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Enterprise extensions: The features of SAP Cloud Platform in this category include SAP Localization Hub, Tax Service, Data Enrichment for SAP S/4HANA, SAP Data Quality Management, SAP Business Application Studio, ABAP environment, and SAP Web IDE.
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Intelligent BPM: This set of features includes SAP Intelligent Robotic Process Automation (RPA), Process Visibility, Business Rules, and Workflow.
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Integration Suite: The features of SAP Cloud Platform in this category include Open Connectors, OData Provisioning, API Management, Cloud Integration, and Smart Data Integration.
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Digital experience: Features in this category include SAP Conversational AI, Mobile Services, Document Service, Portal, SAP Build, SAPUI5, and SAP Fiori Cloud.
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Data-driven insights: This category of capabilities includes SAP Leonardo Internet of Things, SAP Data Intelligence, SAP Edge Services, IoT, SAP HANA Cloud, SAP Web Analytics, SAP Streaming Analytics, SAP ASE Service, and SAP Analytics Cloud.
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Platform foundation: Alert Notification, Application Logging, Data Retention Manager, Job Scheduler, Java Server, and Transport Management are included in this group of capabilities.
SAP Cloud Platform Benefits
The platform has many benefits which improve their client’s workflows. They include the following:
- SAP Cloud Platform facilitates the seamless integration of existing solutions and hybrid system landscapes.
- The solution assists companies to deliver tailored end-to-end interfaces for improved user experience through software development kits (SDKs).
- It simplifies application interface management through the option of building apps in the Kubernetes environment.
- SAP Cloud Platform simplifies the development of native business applications through the various development tools and capabilities it offers.
- It provides companies with a wide range of pre-configured business services.
- Companies are offered the possibility to streamline the integration of new apps with a lowered overall cost of ownership.
- The product can reduce costs for organizations, as it does not require an up-front investment in software or hardware.
- The solution can increase productivity for developers through its supported open programming standards.
Reviews from Real Users
Shylaraj AK, a senior architect at a construction company, describes SAP Cloud Platform as easy to maintain, great features, and helpful support, which attributes to his high rating for the product.
Ehab-El H., chief executive officer at Asis, likes SAP Cloud Platform because it is easy to use with a fast deployment and straightforward setup.
