Acquia is a digital experience platform that allows companies to build, optimize, and operate websites, apps, and other digital experiences through specialized software and services. Their products include Acquia Cloud, Cloud IDE, Acquia DAM, customer data platform, campaign studio, site studio, Edge CDN, site and campaign factories, and personalization.
Through Acquia DXP, companies and their developers, marketers, and IT teams can create and broadcast digital products and services to maximize the exposure of the brand by reaching a broad customer audience. Organizations can rely on the features Acquia offers as a digital experience platform and provide their clients with the experience they require. Acquia’s features allow businesses to engage customers and establish a prominent digital presence. This DXP understands the need for companies to be able to reach their client base through many online channels and provides them with the right tools to build their digital experience platform.
Acquia Cloud Features
Acquia digital experience platform provides companies with two main features: the Drupal Cloud and the Marketing Cloud. Through Drupal, organizations can assemble the digital experiences that their clients need. The marketing cloud is created to break down data and help companies manage their digital marketing more easily.
Here is a summary of the features that a company can use if they chose Acquia as their DXP.
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Drupal cloud: Acquia CMS, a cloud platform and cloud IDE, migrate, accelerate, as well as replatform, content hub, site factory and site studio, code studio, and Edge WAF and CDN. The features of the Drupal cloud allow companies to build digital experiences even with only beginner knowledge about coding. The visual page builder provides an easy way to implement a DXP. Acquia also offers developers and professional IT teams ways to follow the building processes. Companies can distribute the digital experience on existing and emerging channels while using a secure platform.
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Marketing cloud: Acquia CDP, personalization, Acquia DAM, campaign studio, campaign factory, and Acquia PIM. The marketing cloud helps companies connect with their customers and potentially raise the ROI of their businesses. Organizations can use Acquia cloud to highly personalize the way they reach customers while simultaneously increasing effectiveness. The marketing features of this DXP also grant businesses intelligence insights about their performance and help to manage their data effectively.
Acquia Cloud Benefits
The Acquia Cloud digital experience platform offers different features through a single DXP, making it easier for companies to reach their customers through a simplified site-building process. Some of the benefits of this DXP include:
- Accessible multi-channel content delivery
- Detailed customer data
- Personalization of content for different target groups
- Potential saves costs when migrating from another CMS
Answerbase is a user-friendly knowledge management platform for online self-service customer support and e-commerce. It allows users to ask questions, receive quality answers, and browse helpful content and articles to effectively meet the information demands of your customers about your products and services. Each system comes with easy-to-use administration and moderation tools to customize, manage and grow an engaging platform that saves your business time and resources by reducing duplicate inquiries.
Advanced features like moderation, user group management (giving users the appropriate content access and functional permissions), actionable content insights, collaboration notes, answer drafting and private question management give administrators the tools they need to effectively manage all of your content, users and access.
Businesses have the ability to enable or disable community Q&A capabilities, giving you the ability to effectively leverage the expertise of your customers, product evangelists, and other industry experts. Allow select experts and thought leaders to answer questions, maintain a profile, vote on the quality of answers and be recognized for their contributions on leader boards with reputation points, badges and highlighted areas of expertise.
Answerbase’s white-labeled platform allows you to easily customize the look and feel of your site. Simply add your logo and select a color scheme for your site for a quick setup, or use the advanced tools to add your own header, footer, CSS, and more, for full control over your platform's design and navigation. Widget builders and API’s empower you to accomplish even the most sophisticated integrations or even build your own Answerbase-powered Q&A applications.
Answerbase Enterprise allows for 100% custom adaptations and developments to take whatever ideas, new functionalities or integration requirements you may have and make them a reality. Our knowledgeable team will manage setup, integration, and provide web-based education and training to make sure your team has all the tools and information they need to successfully manage and grow your site.
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