Act-On Software vs Black Swan Data comparison

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

We make use of the vast sea of data available these days, to solve marketing problems for our clients and create digital solutions that can transform businesses. The software solutions we create analyse that data to help anticipate changes in consumer behaviour, so we can work with brands to predict what their customers will want. Applied Prediction’ – it brings together all this human, computational analysis and data to create insights that make the next steps obvious, and transform how our clients do business.

We work with our partners to unearth brilliant solutions to their problems. Our collaborative approach has made us the UK’s No1 startup – based across the globe in London, New York, LA, Toronto, Cape Town, Budapest, Singapore, Bristol and Exeter. Of course it helps that our people are amongst the brightest in the industry, mostly bordering on genius… our own analytics have shown it’s the 10% crazy bit in each of us that allows us to think and behave differently – so we think a little madness is something to celebrate.