Act-On Software vs. HubSpot

As of June 2019, Act-On Software is ranked 6th in Marketing Automation vs HubSpot which is ranked 2nd in Marketing Automation with 6 reviews. The top reviewer of HubSpot writes "Very User-friendly And Incredibly Scalable While Allowing For Intelligent Automation". Act-On Software is most compared with Marketo and Pardot. HubSpot is most compared with Salesforce Marketing Cloud, IBM Watson Campaign Automation and SAP Marketing Cloud.
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Act-On Software Logo
2,744 views|212 comparisons
HubSpot Logo
3,298 views|995 comparisons
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Ranking
6th
Views
2,744
Comparisons
212
Reviews
1
Average Words per Review
512
Avg. Rating
10.0
2nd
Views
3,298
Comparisons
995
Reviews
7
Average Words per Review
404
Avg. Rating
9.1
Top Comparisons
Compared 50% of the time.
Compared 50% of the time.
Compared 21% of the time.
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Act-On Software
HubSpot
Overview
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com. HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
Offer
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Sample Customers
NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld. Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: June 2019.
348,558 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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