Act-On Software vs. IBM Watson Campaign Automation

As of June 2019, Act-On Software is ranked 6th in Marketing Automation with 1 review vs IBM Watson Campaign Automation which is ranked 7th in Marketing Automation with 1 review. The top reviewer of Act-On Software writes "The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most". The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". Act-On Software is most compared with Marketo and Pardot. IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Oracle Eloqua.
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Quotes From Members

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347,745 professionals have used our research since 2012.
Ranking
6th
Views
2,744
Comparisons
212
Reviews
1
Average Words per Review
512
Avg. Rating
10.0
7th
Views
1,944
Comparisons
937
Reviews
1
Average Words per Review
333
Avg. Rating
7.0
Top Comparisons
Compared 52% of the time.
Compared 48% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPop
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Act-On Software
IBM
Overview
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com. IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
Offer
Learn more about Act-On Software
Learn more about IBM Watson Campaign Automation
Sample Customers
NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld. The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: June 2019.
347,745 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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