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Act-On Software vs Iterable comparison

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Act-On Software Logo

Act-On Software

Read 7 Act-On Software reviews
218 views|136 comparisons
100% willing to recommend
Iterable Logo

Iterable

312 views|193 comparisons
Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between Act-On Software and Iterable based on real PeerSpot user reviews.

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Featured Review
Anonymous User
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.
Act-On improved our account-based marketing, delivered product-driven marketing material, increased lead rates with specific sales targets, and... Read more →
Use Iterable?
Ranking
20th
out of 61 in Marketing Automation
Views
218
Comparisons
136
Reviews
0
Average Words per Review
0
Rating
N/A
16th
out of 61 in Marketing Automation
Views
312
Comparisons
193
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Automation
April 2024
Download Free Report
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
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768,246 professionals have used our research since 2012.
Comparisons
Learn More
Act-On Software
Iterable
Overview
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.
Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.
Sample Customers
NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp
Top Industries
No Data Available
VISITORS READING REVIEWS
Educational Organization52%
Computer Software Company11%
Manufacturing Company6%
Wholesaler/Distributor5%
Company Size
REVIEWERS
Small Business71%
Midsize Enterprise14%
Large Enterprise14%
VISITORS READING REVIEWS
Small Business15%
Midsize Enterprise59%
Large Enterprise25%
Buyer's Guide
Marketing Automation
April 2024
Download Free Report
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
DOWNLOAD NOW
768,246 professionals have used our research since 2012.

Act-On Software is ranked 20th in Marketing Automation while Iterable is ranked 16th in Marketing Automation. Act-On Software is rated 9.0, while Iterable is rated 0.0. The top reviewer of Act-On Software writes "The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most". On the other hand, Act-On Software is most compared with , whereas Iterable is most compared with Salesforce Marketing Cloud, Pardot, HubSpot Marketing Hub, BloomReach and Bluecore.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.