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Act-On Software vs Pardot comparison

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Act-On Software Logo

Act-On Software

Read 7 Act-On Software reviews
218 views|136 comparisons
100% willing to recommend
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Pardot

Read 8 Pardot reviews
1,633 views|639 comparisons
87% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between Act-On Software and Pardot based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
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768,415 professionals have used our research since 2012.
Featured Review
Anonymous User
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.
Act-On improved our account-based marketing, delivered product-driven marketing material, increased lead rates with specific sales targets, and... Read more →
Joy Xu
The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "​Make sure you do not pay for features that you may not need​."
  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

    • More Pardot Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about Pardot?
    Top Answer:The solution can be easily integrated with Salesforce.
    Read all 7 answers   →
    What is your experience regarding pricing and costs for Pardot?
    Top Answer:If it's not used, it becomes expensive software at the end of the day. From a price point, it is in the mid-price range. It's not the most expensive. It's not the cheapest.
    Read all 5 answers   →
    What needs improvement with Pardot?
    Top Answer:I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the… more »
    Read all 6 answers   →
    Ranking
    20th
    out of 61 in Marketing Automation
    Views
    218
    Comparisons
    136
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    6th
    out of 61 in Marketing Automation
    Views
    1,633
    Comparisons
    639
    Reviews
    3
    Average Words per Review
    420
    Rating
    7.3
    Comparisons
    Learn More
    Act-On Software
    Salesforce
    Overview
    Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.
    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
    Sample Customers
    NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
    Arketi Group
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Educational Organization63%
    Computer Software Company9%
    Financial Services Firm5%
    Manufacturing Company3%
    Company Size
    REVIEWERS
    Small Business71%
    Midsize Enterprise14%
    Large Enterprise14%
    REVIEWERS
    Small Business27%
    Midsize Enterprise27%
    Large Enterprise45%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise67%
    Large Enterprise23%
    Buyer's Guide
    Marketing Automation
    April 2024
    Download Free Report
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
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    768,415 professionals have used our research since 2012.

    Act-On Software is ranked 20th in Marketing Automation while Pardot is ranked 6th in Marketing Automation with 8 reviews. Act-On Software is rated 9.0, while Pardot is rated 7.8. The top reviewer of Act-On Software writes "The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most". On the other hand, the top reviewer of Pardot writes "The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy". Act-On Software is most compared with , whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.