Act-On Software vs. SAP Marketing Cloud

As of June 2019, Act-On Software is ranked 6th in Marketing Automation with 1 review vs SAP Marketing Cloud which is ranked 9th in Marketing Automation. The top reviewer of Act-On Software writes "The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most". Act-On Software is most compared with Marketo and Pardot. SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, Marketo and HubSpot.
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Act-On Software Logo
2,744 views|212 comparisons
SAP Marketing Cloud Logo
2,233 views|1,685 comparisons
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Quotes From Members

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346,318 professionals have used our research since 2012.
Ranking
6th
Views
2,744
Comparisons
212
Reviews
1
Average Words per Review
512
Avg. Rating
10.0
9th
Views
2,233
Comparisons
1,685
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 52% of the time.
Compared 48% of the time.
Compared 17% of the time.
Compared 13% of the time.
Also Known As
SAP Hybris Marketing Cloud
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Act-On Software
SAP
Overview
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Offer
Learn more about Act-On Software
Learn more about SAP Marketing Cloud
Sample Customers
NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld. PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: June 2019.
346,318 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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