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Act-On Software vs SAP Marketing Cloud comparison

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Act-On Software Logo

Act-On Software

Read 7 Act-On Software reviews
218 views|136 comparisons
100% willing to recommend
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SAP Marketing Cloud

502 views|470 comparisons
Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between Act-On Software and SAP Marketing Cloud based on real PeerSpot user reviews.

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To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
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767,847 professionals have used our research since 2012.
Featured Review
Anonymous User
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.
Act-On improved our account-based marketing, delivered product-driven marketing material, increased lead rates with specific sales targets, and... Read more →
Use SAP Marketing Cloud?
Ranking
20th
out of 61 in Marketing Automation
Views
218
Comparisons
136
Reviews
0
Average Words per Review
0
Rating
N/A
11th
out of 61 in Marketing Automation
Views
502
Comparisons
470
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Automation
April 2024
Download Free Report
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
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767,847 professionals have used our research since 2012.
Comparisons
Also Known As
SAP Hybris Marketing Cloud
Learn More
Act-On Software
SAP
Overview
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Sample Customers
NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Top Industries
No Data Available
VISITORS READING REVIEWS
Computer Software Company15%
Manufacturing Company13%
Financial Services Firm13%
Real Estate/Law Firm7%
Company Size
REVIEWERS
Small Business71%
Midsize Enterprise14%
Large Enterprise14%
VISITORS READING REVIEWS
Small Business28%
Midsize Enterprise8%
Large Enterprise64%
Buyer's Guide
Marketing Automation
April 2024
Download Free Report
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
DOWNLOAD NOW
767,847 professionals have used our research since 2012.

Act-On Software is ranked 20th in Marketing Automation while SAP Marketing Cloud is ranked 11th in Marketing Automation. Act-On Software is rated 9.0, while SAP Marketing Cloud is rated 0.0. The top reviewer of Act-On Software writes "The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most". On the other hand, Act-On Software is most compared with , whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, SAP CRM, Marketo, HubSpot Marketing Hub and Pardot.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.