Compare ACT! vs. HubSpot Marketing Hub

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ACT! Logo
105 views|87 comparisons
HubSpot Marketing Hub Logo
1,288 views|944 comparisons
Top Review
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: September 2021.
534,226 professionals have used our research since 2012.
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Pricing and Cost Advice
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"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have.""I believe an individual license costs $50 per month."

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Top Answer: The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one… more »
Top Answer: The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it… more »
Top Answer: I use it to monitor leads and engage in sales automation processes. We use it to identify certain leads or potential clients, and we use it to maintain contact with them, post-sale.
Ranking
21st
Views
105
Comparisons
87
Reviews
0
Average Words per Review
0
Rating
N/A
2nd
Views
1,288
Comparisons
944
Reviews
5
Average Words per Review
419
Rating
8.2
Comparisons
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Overview
Designed with extensive user input, Act! v16 delivers new functionality and enhancements that help you maximize your time, prioritize intelligently, and be informed and prepared to market and sell. Create a holistic view of all relationship interactions at a company automatically, and benefit from an insightful look back at a consolidated history for your system and everyone you do business with. Take the guesswork out of knowing where to prioritize your time based on data-driven customer intelligence, and quickly perform actions en masse to free up your time. Drive productivity in the field with new mobile enhancements2 and gain peace of mind knowing your system and data are healthy via proactive system notifications. - Streamlined Company Management & Global Actions Increase Sales Effectiveness - New Calculated Fields Drive Prioritization and Maximize Customer IQ - New History View Provides an Insightful Look Back - Act! Premium Mobile3 Enhancements Drive Productivity in the Field - Usability and System Improvements for Speed and Peace of Mind
HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
Offer
Learn more about ACT!
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Sample Customers
American Health Insurance, Amerifund, Buelow Financial Group, Design North, KM Medical, Sandler Training, Chemical Distributors Inc, PDM Steel Service Centers Inc, Recorded Books
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Top Industries
No Data Available
VISITORS READING REVIEWS
Computer Software Company36%
Comms Service Provider19%
Retailer5%
Energy/Utilities Company4%
Company Size
No Data Available
REVIEWERS
Small Business75%
Midsize Enterprise15%
Large Enterprise10%
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: September 2021.
534,226 professionals have used our research since 2012.

ACT! is ranked 21st in Marketing Automation while HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 5 reviews. ACT! is rated 0.0, while HubSpot Marketing Hub is rated 8.2. On the other hand, the top reviewer of HubSpot Marketing Hub writes "Reliable and user-friendly with great dashboards". ACT! is most compared with Microsoft Dynamics CRM, whereas HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Oracle Eloqua, Marketo and IBM Watson Campaign Automation.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.