Adform Audience Base vs Oracle BlueKai comparison

Audience and behavioral data are the currency of the future. Maximizing the value of your inventory requires a strategic overview and the ability to collect, control and understand your data. Adform Audience Base is our enterprise level Data Management Platform (DMP) built to help coordinate and utilize your fragmented buckets of disconnected data. With Audience Base you can confidently capture, categorize, combine and convert data for real-time decision making and monetization. This translates into direct top and bottom line growth that allows you to appropriately price inventory or drive new revenue through our data marketplace.

BlueKai is the industry’s leading cloud-based big data platform that enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences.