Audience and behavioral data are the currency of the future. Maximizing the value of your inventory requires a strategic overview and the ability to collect, control and understand your data. Adform Audience Base is our enterprise level Data Management Platform (DMP) built to help coordinate and utilize your fragmented buckets of disconnected data. With Audience Base you can confidently capture, categorize, combine and convert data for real-time decision making and monetization. This translates into direct top and bottom line growth that allows you to appropriately price inventory or drive new revenue through our data marketplace.
With Salesforce DMP, you can capture, unify, and activate your data to strengthen consumer relationships across every touchpoint with a powerful data management platform.
Adform Audience Base is ranked 7th in Data Management Platforms (DMP) while Salesforce DMP is ranked 3rd in Data Management Platforms (DMP). Adform Audience Base is rated 0.0, while Salesforce DMP is rated 0.0. On the other hand, Adform Audience Base is most compared with Adobe Audience Manager, whereas Salesforce DMP is most compared with Adobe Audience Manager.
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