Adjust Fraud Prevention vs Broadcom EMV 3-D Secure (3DS) comparison

When unchecked, ad fraud can derail your entire mobile acquisition strategy by stealing from ad budgets and skewing datasets. Many ad fraud solutions only detect ad fraud and don’t work in real-time, leaving it up to the client to fix their problems with fraud. But with Adjust’s Fraud Prevention Suite, you get comprehensive ad fraud prevention that proactively stops fraud before it happens, so you can focus on what really matters: driving growth.

Issuers and merchants rely on the 3-D Secure (3DS) protocol in the fight against “card-not-present” (CNP) fraud. You may recognize brands such as Mastercard SecureCode®, Verified by Visa, American Express SafeKey® and Discover ProtectBuy—all of which are 3DS implementations.

CA Technologies, A Broadcom Company (then Arcot) co-invented 3DS in partnership with Visa in the early 2000s. With continuing development and enhancements, the protocol is known today as EMV® 3-D Secure (EMV® 3DS).

EMV 3DS was defined by EMVCo, a consortium of merchants, banks and payment organizations. Expanding the functionality of the original implementation, EMV 3DS is designed to both reduce fraud and streamline the customer experience, regardless of device.