Adjust Fraud Prevention vs IdentityMind comparison

When unchecked, ad fraud can derail your entire mobile acquisition strategy by stealing from ad budgets and skewing datasets. Many ad fraud solutions only detect ad fraud and don’t work in real-time, leaving it up to the client to fix their problems with fraud. But with Adjust’s Fraud Prevention Suite, you get comprehensive ad fraud prevention that proactively stops fraud before it happens, so you can focus on what really matters: driving growth.

The balance between best experience and least fraud is tough to find. Too much risk means fraud and chargebacks that can hurt your bottomline. Too much security means fewer customers and more unhappy customers. What’s the balance for the best online fraud detection? Knowing who’s on the other end of the transaction is the best start, and IdentityMind helps you get there.

IdentityMind lets you see who’s on the other end of the transaction so you can identify the good guys you want to do business with and the bad guys that you want to avoid. And, using digital identities powered by eDNA™ technology, you can get a more accurate picture of risk to enable better customer selection and fewer rejections of good customers. eDNA leverages machine learning to build trusted digital identities and analyze identities for the most accurate reputation score (risk profile) possible. Our algorithms provide reputations for each entity tailored for the industry in which you do business. And, we enable you to modify your risk process on the fly, adding in additional checks where merited.