Adobe Campaign vs Microsoft Dynamics CRM comparison

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Adobe Logo
1,160 views|899 comparisons
100% willing to recommend
Microsoft Logo
2,755 views|2,567 comparisons
92% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Adobe Campaign and Microsoft Dynamics CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: April 2024).
768,415 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Analytics was a good part of Adobe Campaign."

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"Microsoft Dynamics CRM has plenty of valuable features.""The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365.""I like that Microsoft Dynamics CRM works, and it's been okay. I like that it is a stable solution. My main reason for using it is that it is stable and meets our requirements from a functionality point of view.""The solution is scalable.""Microsoft Dynamics is user-friendly and intuitive. It's easy to understand how it works.""When you have a vanilla, straightforward version, it is easy to use.""The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.""One of the most useful features is we can configure Microsoft Dynamics CRM in the way that we need. This is configurable."

More Microsoft Dynamics CRM Pros →

Cons
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

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"I am happy with it. If anything, its interface could be improved.""The installation was difficult. I'm not the person that implements the solution. However, to have the solution function in the correct way, the process can be difficult.""The setup with other email servers, other than Microsoft Outlook, could be improved. Alternatively, we'd like to have some feature that allows us to send emails directly from our inboxes to the CRM and assign it to a certain client.""This solution would be easier to use if everything was displayed on one page, to avoid moving from one tab to another tab to add documents or add comments.""Microsoft Dynamics CRM could improve by making it easier to export data to SharePoint because most of our customers use SharePoint. They have to log into a Microsoft environment platform from their SharePoint for access should be made easier. Additionally, if the customer portal was enhanced for it to be customized it would be a benefit.""They should work on improving the solution's scalability.""Overall, the solution could be made to be more user friendly.""Microsoft Dynamics CRM can improve by adding more artificial intelligence. Additionally, they should add more modules, such as account-based management, that are available on other platforms such as salesforce.com."

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Pricing and Cost Advice
Information Not Available
  • "We have to buy a separate license in order to implement the social listening feature."
  • "It's kind of pricey. It's about $50 or $60 per user."
  • "I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."
  • "There is a license required to use Microsoft Dynamics CRM."
  • "The price of the solution is good but could be cheaper."
  • "We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."
  • "Pricing for this software could be cheaper."
  • "The solution is open source and is free. However, it does require a Dynamics 365 subscription."
  • More Microsoft Dynamics CRM Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Analytics was a good part of Adobe Campaign.
    Top Answer:The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our… more »
    Top Answer:It was one of the complex products used in our company earlier. My company has stopped using Adobe Campaign, and moved to another marketing software for distribution. I will not be able to comment on… more »
    Top Answer:The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
    Top Answer:The solution should improve the user experience in the process of creating and activating offers. Sometimes, the process is a little bit slow because it has too many details. It also depends on how… more »
    Top Answer:We use Microsoft Dynamics CRM to control sales advancements in our company.
    Ranking
    7th
    Views
    1,160
    Comparisons
    899
    Reviews
    1
    Average Words per Review
    510
    Rating
    7.0
    3rd
    Views
    2,755
    Comparisons
    2,567
    Reviews
    37
    Average Words per Review
    405
    Rating
    7.6
    Comparisons
    Also Known As
    Neolane Campaign
    Dynamics CRM, MS Dynamics CRM
    Learn More
    Overview

    It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

    - Simplify campaign management

    Manage your data and monitor the performance of your cross-channel campaigns from one place.

    - Deliver engaging email

    Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

    - Automate campaigns

    Use marketing automation to increase your campaign productivity and reduce your time to market.

    Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

    One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

    In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

    Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

    Sample Customers
    Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
    Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
    Top Industries
    VISITORS READING REVIEWS
    Financial Services Firm19%
    Educational Organization19%
    Insurance Company9%
    Computer Software Company8%
    REVIEWERS
    Computer Software Company29%
    Financial Services Firm19%
    Manufacturing Company10%
    Comms Service Provider6%
    VISITORS READING REVIEWS
    Computer Software Company15%
    Government10%
    Financial Services Firm10%
    Manufacturing Company7%
    Company Size
    VISITORS READING REVIEWS
    Small Business7%
    Midsize Enterprise29%
    Large Enterprise64%
    REVIEWERS
    Small Business52%
    Midsize Enterprise28%
    Large Enterprise20%
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise16%
    Large Enterprise58%
    Buyer's Guide
    Marketing Management
    April 2024
    Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: April 2024.
    768,415 professionals have used our research since 2012.

    Adobe Campaign is ranked 7th in Marketing Management with 1 review while Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 68 reviews. Adobe Campaign is rated 7.0, while Microsoft Dynamics CRM is rated 7.6. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, the top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". Adobe Campaign is most compared with Salesforce Marketing Cloud, Google Campaign Manager, Amazon Pinpoint, HCL Campaign and Siebel Marketing Resource Management, whereas Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and Salesforce Marketing Cloud.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.