Adobe Campaign vs SAS Customer Intelligence [EOL] comparison

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Executive Summary

We performed a comparison between Adobe Campaign and SAS Customer Intelligence [EOL] based on real PeerSpot user reviews.

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Ranking
7th
Views
1,155
Comparisons
917
Reviews
0
Average Words per Review
0
Rating
N/A
Unranked
In Marketing Management
Comparisons
Also Known As
Neolane Campaign
Customer Intelligence
Learn More
Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

SAS Customer Intelligence features include the following:

  • Open data model - An open, customer-centric data model translates digital data into useful insights. And it can be combined with existing online and offline customer data.
  • Dynamic data collection - A single line of HTML code in each web page enables dynamic data collection. Avoid form and field level tag maintenance while collecting every consumer interaction down to the keystroke on all your web properties.
  • Post-data-collection contextualization - Contextualize data captured from all digital channels and devices.
  • Anonymous behavior capture - Record the activities of everyone who visits your website over time whether identifiable or not. Once a visitor is identified, any previous anonymous behavior is assigned to that person automatically.
  • Predictive models, forecasting and goal-seeking routines - Run analyses to determine which goal-seeking routine adjustments will result in better business goals.
  • Dynamic content placement - Analytical procedures determine when and where to place personalized content onto web pages or in mobile applications to more effectively engage customers.
  • Digital asset management - An interface lets to use, reuse and version rich media assets, and determine where they are most effective.
  • Part of the SAS Customer Intelligence suite - SAS Customer Intelligence 360 solutions fully integrate with the rest of the SAS Customer Intelligence suite, it can analyze and execute marketing programs down to the individual customer level right out of the box within a unified environment.
Sample Customers
Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
89 Degrees, Akbank, Ateb, Caser Seguros, Ceska sporitelna, Chico's, China CITIC Bank, Chubb Group of Insurance Companies, Colruyt, Confused.com, Cosmos Bank, DeutschlandCard, Economia, EDF Energy, EDP Espana, Endesa, ERGO Insurance Group, FANCL Corp., Foxwoods Resort Casino, Fratelli Carli, Genting Malaysia Berhad, Gilt Groupe, Golfsmith International, Grameenphone, Grandi Navi Veloci, Harland Clarke, Harry & David, HDFC Bank, HP, Hyundai Securities, Idea Cellular, ING Belgium, Janssen Pharmaceuticals, Kansas Department of Wildlife and Parks, Kreditprombank, Lotte.com, Loyalty New Zealand, Manheim, Marktplaats.nl, Maruti Suzuki, Medibank, New Zealand Post, Oberweis Dairy, Orange Business Services, Organic, Orlando Magic, Photobucket, PITT OHIO, PosteMobile, PostFinance, PSKW, Raiffeisen Bank Austria d.d. Croatia, Raiffeisen Bank Belgrade, RWE Poland, Sanoma, Scotiabank, Securities and Exchange Board of India, Sejung, SGM Distribution, SM Marketing Convergence, Staples, Swinton Group, Swisscom, Telecom Italia, Telefonica O2, Telenor, Telus, Texas Parks and Wildlife Department, The Wine House, Thun, Transitions Optical, UniCredit Bank Serbia, Weve, Yapi Kredi, ZapFi
Top Industries
VISITORS READING REVIEWS
Financial Services Firm19%
Educational Organization18%
Computer Software Company9%
Insurance Company9%
No Data Available
Company Size
VISITORS READING REVIEWS
Small Business7%
Midsize Enterprise30%
Large Enterprise63%
No Data Available
Buyer's Guide
Marketing Management
March 2024
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: March 2024.
765,234 professionals have used our research since 2012.

Adobe Campaign is ranked 7th in Marketing Management with 1 review while SAS Customer Intelligence [EOL] doesn't meet the minimum requirements to be ranked in Marketing Management. Adobe Campaign is rated 7.0, while SAS Customer Intelligence [EOL] is rated 0.0. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, Adobe Campaign is most compared with Microsoft Dynamics CRM, Salesforce Marketing Cloud, Google Campaign Manager, Amazon Pinpoint and HCL Campaign, whereas SAS Customer Intelligence [EOL] is most compared with .

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