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Adobe Experience Cloud [EOL] vs SAS Marketing Automation comparison

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Featured Review
Use Adobe Experience Cloud [EOL]?
Anonymous User
Highly customizable but should have more out-of-the-box features
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Pricing and Cost Advice
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  • "I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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    What do you like most about SAS Marketing Automation?
    Top Answer:You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a… more »
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    What needs improvement with SAS Marketing Automation?
    Top Answer:The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern… more »
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    What is your primary use case for SAS Marketing Automation?
    Top Answer:I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
    Read all 2 answers   →
    Ranking
    Unranked
    In Customer Data Analysis
    7th
    out of 61 in Marketing Automation
    Views
    373
    Comparisons
    314
    Reviews
    2
    Average Words per Review
    614
    Rating
    7.5
    Comparisons
    Also Known As
    Adobe Marketing Cloud, SiteCatalyst, Omniture
    SAS Campaign Management
    Learn More
    Adobe
    SAS
    Overview

    Adobe Marketing Cloud (AMC) is a collection of integrated online marketing and Web analytics products by Adobe Systems. It is a comprehensive marketing solution which enables marketers to measure, personalize and optimize marketing campaigns and digital experiences for optimal marketing performance.

    SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

    Sample Customers
    Sony Computer Entertainment Europe, asos, B&Q
    Staples
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Financial Services Firm29%
    Computer Software Company17%
    Comms Service Provider10%
    Insurance Company8%
    Company Size
    No Data Available
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise11%
    Large Enterprise63%

    Adobe Experience Cloud [EOL] doesn't meet the minimum requirements to be ranked in Customer Data Analysis while SAS Marketing Automation is ranked 7th in Marketing Automation with 2 reviews. Adobe Experience Cloud [EOL] is rated 0.0, while SAS Marketing Automation is rated 7.6. On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". Adobe Experience Cloud [EOL] is most compared with , whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud, SAP CRM and Siebel Marketing Resource Management.

    We monitor all Customer Data Analysis reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.