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Adobe Experience Cloud [EOL] vs Segment comparison

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Adobe Experience Cloud [EOL]

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Segment

Read 2 Segment reviews
823 views|737 comparisons
100% willing to recommend
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Buyer's Guide
Web Analytics
March 2024
Executive Summary

We performed a comparison between Adobe Experience Cloud [EOL] and Segment based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics.
To learn more, read our detailed Web Analytics Report (Updated: March 2024).
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767,847 professionals have used our research since 2012.
Featured Review
Use Adobe Experience Cloud [EOL]?
VikasAgarwal
Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "The pricing was on the higher side but it wasn't excessively high."

    • More Segment Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about Segment?
    Top Answer:I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort… more »
    What is your experience regarding pricing and costs for Segment?
    Top Answer:The pricing was on the higher side but it wasn't excessively high. It's definitely not tailored for the smallest businesses, but it's well-suited for setups that anticipate significant growth.
    What needs improvement with Segment?
    Top Answer:The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work well… more »
    Ranking
    Unranked
    In Web Analytics
    5th
    out of 32 in Web Analytics
    Views
    823
    Comparisons
    737
    Reviews
    1
    Average Words per Review
    1,635
    Rating
    8.0
    Comparisons
    Also Known As
    Adobe Marketing Cloud, SiteCatalyst, Omniture
    Segment.io
    Learn More
    Adobe
    Twilio
    Overview

    Adobe Marketing Cloud (AMC) is a collection of integrated online marketing and Web analytics products by Adobe Systems. It is a comprehensive marketing solution which enables marketers to measure, personalize and optimize marketing campaigns and digital experiences for optimal marketing performance.

    Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences.

    The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time.

    Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.

    Sample Customers
    Sony Computer Entertainment Europe, asos, B&Q
    Nokia, rdio, Bonobos, LiveNation, Atlassian
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Computer Software Company16%
    Financial Services Firm11%
    Real Estate/Law Firm8%
    Retailer6%
    Company Size
    No Data Available
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise14%
    Large Enterprise59%
    Buyer's Guide
    Web Analytics
    March 2024
    Download Free Report
    Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics. Updated: March 2024.
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    767,847 professionals have used our research since 2012.

    Adobe Experience Cloud [EOL] doesn't meet the minimum requirements to be ranked in Web Analytics while Segment is ranked 5th in Web Analytics with 2 reviews. Adobe Experience Cloud [EOL] is rated 0.0, while Segment is rated 8.6. On the other hand, the top reviewer of Segment writes "Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations". Adobe Experience Cloud [EOL] is most compared with , whereas Segment is most compared with Google Analytics, Pendo, Tealium, Adobe Analytics and Amplitude.

    See our list of best Web Analytics vendors.

    We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.