Adobe Marketing Cloud vs Google Analytics

Adobe Marketing Cloud is ranked 3rd in Web Analytics with 0 reviews vs Google Analytics which is ranked 1st in Web Analytics with 2 reviews. The top reviewer of Google Analytics writes "As an SEO consultant, the most valuable features for me are the channel reporting, the AdWords module and the ability to download customized reports". Adobe Marketing Cloud is most compared with Mixpanel, Google Analytics and Matomo. Google Analytics is most compared with WebTrends, Segment.io and Optimizely.
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Adobe Marketing Cloud
Google Analytics
18387
20282
Most Helpful Review
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Find out what your peers are saying about Google, Optimizely, Adobe and others in Web Analytics.
252,770 professionals have used our research since 2012.

Quotes From Members Comparing Adobe Marketing Cloud vs Google Analytics

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
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Find out what your peers are saying about Google, Optimizely, Adobe and others in Web Analytics.
252,770 professionals have used our research since 2012.
Ranking
RANKING
Views
1,462
Comparisons
1,023
Reviews
0
Followers
262
Avg. Rating
N/A
Views
5,302
Comparisons
1,577
Reviews
2
Followers
813
Avg. Rating
8.0
Top Comparisons
Top Comparisons
Mixpanel
Compared 3% of the time.
Matomo logo
Compared 3% of the time.
See more Adobe Marketing Cloud competitors »
Webtrends twitter avatar. 5.1.12 reasonably small
Compared 10% of the time.
Segmentio
Compared 8% of the time.
Optimizely
Compared 7% of the time.
See more Google Analytics competitors »
Also Known As
Also Known AsSiteCatalyst, Omniture
Website/Video
Website/VideoAdobe
  • Vendor 6802 screenshot 1514049914
Google
  • Vendor 7350 screenshot 1514054713
OverviewQuestionmark icon
Overview

Adobe Marketing Cloud (AMC) is a collection of integrated online marketing and Web analytics products by Adobe Systems. It is a comprehensive marketing solution which enables marketers to measure, personalize and optimize marketing campaigns and digital experiences for optimal marketing performance.

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Sample Customers
Sample CustomersSony Computer Entertainment Europe, asos, B&QAir Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Top IndustriesQuestionmark icon
Top Industries
No Data Available
REVIEWERS
Media Company
38%
Marketing Services Firm
25%
Cloud Provider
13%
Software R&D Company
13%
VISITORS READING REVIEWS
Marketing Services Firm
24%
Media Company
14%
Retailer
8%
Financial Services Firm
7%
Company SizeQuestionmark icon
Company Size
No Data Available
REVIEWERS
Small Business
82%
Midsize Enterprise
9%
Large Enterprise
9%
VISITORS READING REVIEWS
Small Business
61%
Midsize Enterprise
19%
Large Enterprise
19%
Web analytics report from it central station 2018 01 27 thumbnail
Find out what your peers are saying about Google, Optimizely, Adobe and others in Web Analytics.
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252,770 professionals have used our research since 2012.
We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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