Adobe Marketing Cloud vs Google Analytics

Adobe Marketing Cloud is ranked 3rd in Web Analytics vs Google Analytics which is ranked 1st in Web Analytics with 2 reviews. The top reviewer of Google Analytics writes "As an SEO consultant, the most valuable features for me are the channel reporting, the AdWords module and the ability to download customized reports". Adobe Marketing Cloud is most compared with Mixpanel, Amplitude and Matomo. Google Analytics is most compared with Amplitude, WebTrends and Matomo.
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Quotes From Members Comparing Adobe Marketing Cloud vs Google Analytics

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

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Ranking
RANKING
Views
1,550
Comparisons
1,034
Reviews
0
Followers
244
Avg. Rating
N/A
Views
4,626
Comparisons
1,697
Reviews
2
Followers
692
Avg. Rating
8.0
Top Comparisons
Top Comparisons
Mixpanel
Compared 12% of the time.
Jlmh4p98 400x400
Compared 11% of the time.
Matomo logo
Compared 8% of the time.
See more Adobe Marketing Cloud competitors »
Jlmh4p98 400x400
Compared 21% of the time.
Webtrends twitter avatar. 5.1.12 reasonably small
Compared 14% of the time.
Matomo logo
Compared 11% of the time.
See more Google Analytics competitors »
Also Known As
Also Known AsSiteCatalyst, Omniture
Website/Video
Website/VideoAdobe
  • Vendor 6802 screenshot 1524935915
Google
  • Vendor 7350 screenshot 1522830244
OverviewQuestionmark icon
Overview

Adobe Marketing Cloud (AMC) is a collection of integrated online marketing and Web analytics products by Adobe Systems. It is a comprehensive marketing solution which enables marketers to measure, personalize and optimize marketing campaigns and digital experiences for optimal marketing performance.

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
OFFER
Learn more about Adobe Marketing Cloud
Learn more about Google Analytics
Sample Customers
Sample CustomersSony Computer Entertainment Europe, asos, B&QAir Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Top IndustriesQuestionmark icon
Top Industries
No Data Available
REVIEWERS
Media Company
33%
Marketing Services Firm
22%
Software R&D Company
11%
Retailer
11%
VISITORS READING REVIEWS
Marketing Services Firm
23%
Media Company
14%
Retailer
8%
Financial Services Firm
8%
Company SizeQuestionmark icon
Company Size
No Data Available
REVIEWERS
Small Business
82%
Midsize Enterprise
9%
Large Enterprise
9%
VISITORS READING REVIEWS
Small Business
60%
Midsize Enterprise
21%
Large Enterprise
19%

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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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