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Adobe Experience Cloud [EOL] vs Marketo comparison

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Adobe Experience Cloud [EOL]

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Marketo

Read 17 Marketo reviews
2,977 views|2,384 comparisons
94% willing to recommend
Featured Review
Use Adobe Experience Cloud [EOL]?
Nikashkhan Haneefa
Flexible solution for project management, planning and collaboration activities
Quotes From Members
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Pricing and Cost Advice
Information Not Available
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."

    • More Marketo Pricing and Cost Advice →

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    What do you like most about Marketo?
    Top Answer:I like that the solution is flexible.
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    What needs improvement with Marketo?
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
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    What is your primary use case for Marketo?
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
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    Ranking
    Unranked
    In Customer Data Analysis
    4th
    out of 61 in Marketing Automation
    Views
    2,977
    Comparisons
    2,384
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    Comparisons
    Also Known As
    Adobe Marketing Cloud, SiteCatalyst, Omniture
    Learn More
    Adobe
    Adobe
    Overview

    Adobe Marketing Cloud (AMC) is a collection of integrated online marketing and Web analytics products by Adobe Systems. It is a comprehensive marketing solution which enables marketers to measure, personalize and optimize marketing campaigns and digital experiences for optimal marketing performance.

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Sample Customers
    Sony Computer Entertainment Europe, asos, B&Q
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Computer Software Company21%
    Financial Services Firm14%
    Manufacturing Company6%
    Healthcare Company6%
    Company Size
    No Data Available
    REVIEWERS
    Small Business45%
    Midsize Enterprise25%
    Large Enterprise30%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%

    Adobe Experience Cloud [EOL] doesn't meet the minimum requirements to be ranked in Customer Data Analysis while Marketo is ranked 4th in Marketing Automation with 17 reviews. Adobe Experience Cloud [EOL] is rated 0.0, while Marketo is rated 8.4. On the other hand, the top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". Adobe Experience Cloud [EOL] is most compared with , whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.

    We monitor all Customer Data Analysis reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.