Adobe Experience Manager vs Adobe Web Experience Management comparison

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Executive Summary

We performed a comparison between Adobe Experience Manager and Adobe Web Experience Management based on real PeerSpot user reviews.

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Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution.""Adobe Experience Manager is quite a powerful product that you can use to design files and export them.""Adobe Experience Manager is a content management system, and we use it to create and manage a website.""If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR.""I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle.""Easy to work with the solution.""It is easy to learn. You don't need to be an advanced Java developer."

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"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important.""Good content and digital management capabilities."

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Cons
"The solution's pricing and stability could be improved.""Adobe Experience Manager's pricing could be improved.""In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good.""I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement.""The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well.""Programming model could be improved, it's a monolithic solution.""Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."

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"Unable to handle very large video files.""It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."

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Pricing and Cost Advice
  • "There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
  • "It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
  • "Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
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  • "It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."
  • More Adobe Web Experience Management Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Adobe Experience Manager is a content management system, and we use it to create and manage a website.
    Top Answer:The solution's pricing and stability could be improved.
    Top Answer:Adobe Experience Manager is used for user experience, product design, and user journeys.
    Top Answer:Good content and digital management capabilities.
    Top Answer:This is one of the more expensive products on the market. We pay an annual license fee.
    Top Answer:This product is unable to handle very large video files and related elements. Adobe should focus on a media asset management solution, the solution currently lacks that.
    Ranking
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    5
    Average Words per Review
    518
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    8.2
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    Average Words per Review
    1,113
    Rating
    8.0
    Comparisons
    Also Known As
    Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud
    Learn More
    Overview

    Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers. 

    Adobe Web Experience Management (WEM) is a comprehensive content management system that empowers businesses to create, manage, and deliver personalized digital experiences across multiple channels. With its intuitive interface and robust features, WEM enables organizations to streamline their content creation process, enhance customer engagement, and drive conversions.

    One of the key features of Adobe WEM is its powerful content-authoring capabilities. The platform provides a user-friendly interface that allows content creators to easily create and edit web pages, blogs, and other digital assets. With its drag-and-drop functionality and customizable templates, users can quickly design and publish content without the need for technical expertise.

    Another standout feature of Adobe WEM is its robust personalization capabilities. The platform leverages advanced targeting and segmentation tools to deliver personalized experiences to each individual user. By analyzing user behavior and preferences, WEM enables businesses to deliver relevant content and offers, increasing customer engagement and driving conversions.

    Adobe WEM also offers seamless integration with other Adobe products, such as Adobe Analytics and Adobe Target. This integration allows businesses to gain valuable insights into user behavior and preferences, enabling them to optimize their digital experiences and drive better results. Additionally, WEM's integration with Adobe Target enables businesses to run A/B tests and personalized campaigns, further enhancing the effectiveness of their marketing efforts.

    Furthermore, Adobe WEM provides comprehensive content management capabilities, including version control, workflow management, and content reuse. These features enable businesses to efficiently manage their content lifecycle, ensuring consistency and accuracy across all channels.

    Sample Customers
    Metra
    Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)
    Top Industries
    VISITORS READING REVIEWS
    Educational Organization41%
    Financial Services Firm10%
    Computer Software Company9%
    Manufacturing Company4%
    No Data Available
    Company Size
    REVIEWERS
    Small Business21%
    Midsize Enterprise14%
    Large Enterprise64%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise46%
    Large Enterprise43%
    No Data Available
    Buyer's Guide
    Enterprise Content Management
    April 2024
    Find out what your peers are saying about Microsoft, OpenText, Box and others in Enterprise Content Management. Updated: April 2024.
    767,667 professionals have used our research since 2012.

    Adobe Experience Manager is ranked 7th in Enterprise Content Management with 16 reviews while Adobe Web Experience Management is ranked 9th in Customer Experience Management with 2 reviews. Adobe Experience Manager is rated 7.8, while Adobe Web Experience Management is rated 8.0. The top reviewer of Adobe Experience Manager writes "A powerful product that can be used for user experience, product design, and user journeys". On the other hand, the top reviewer of Adobe Web Experience Management writes "It has a lot of features, and it is very easy to learn, use, integrate, and manage". Adobe Experience Manager is most compared with Adobe CQ5, Liferay Digital Experience Platform, WordPress, SharePoint and SDL Tridion DX, whereas Adobe Web Experience Management is most compared with FullStory.

    We monitor all Enterprise Content Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.