Adobe Web Experience Management vs FullStory comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Sep 4, 2023

We compared Adobe Web Experience Management and FullStory across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: Adobe Web Experience Management offers strong content management capabilities, pre-designed templates, and integration with third-party tools. FullStory focuses on session replay, heatmaps, and conversion funnels to understand user behavior and enhance website performance.

  • Room for Improvement: Adobe Web Experience Management could improve its handling of large video files and related elements. Users also want more styling and design customization. FullStory could benefit from enhancements in pricing, user interface, performance, and data filtering.

  • Service and Support: Adobe’s customer service is highly rated, but some reported slower response times and wanted more extensive troubleshooting information. FullStory's customer service is highly regarded for its quick and valuable assistance, extensive resources, and expertise.

  • Ease of Deployment: Adobe Web Experience Management's initial setup can be challenging, particularly for self-deployment. FullStory is praised for its ease of deployment, clear documentation, and seamless integration with various platforms.

  • Pricing: Adobe Web Experience Management has a relatively high cost compared to other content management systems. FullStory's cost can vary.

  • ROI: Adobe Web Experience Management effectively drives traffic to websites and enhances the overall user experience. It provides valuable analytics that help identify which pages are popular and which ones need improvement. FullStory aids businesses in comprehending user behavior. The return on investment (ROI) varies based on individual goals and objectives.

Comparison Results: Adobe Web Experience Management provides easy deployment options, effective content management, and seamless integration with other systems. It could be better at handling large video files and offer more competitive pricing compared to other content management systems. FullStory is praised for its ease of deployment, session replay, heatmaps, and conversion funnels. However, some users find the pricing high and have reported occasional technical glitches.

To learn more, read our detailed Customer Experience Management Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
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Pricing and Cost Advice
  • "It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."
  • More Adobe Web Experience Management Pricing and Cost Advice →

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    765,386 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:Good content and digital management capabilities.
    Top Answer:This is one of the more expensive products on the market. We pay an annual license fee.
    Top Answer:This product is unable to handle very large video files and related elements. Adobe should focus on a media asset management solution, the solution currently lacks that.
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    Overview

    Adobe Web Experience Management (WEM) is a comprehensive content management system that empowers businesses to create, manage, and deliver personalized digital experiences across multiple channels. With its intuitive interface and robust features, WEM enables organizations to streamline their content creation process, enhance customer engagement, and drive conversions.

    One of the key features of Adobe WEM is its powerful content-authoring capabilities. The platform provides a user-friendly interface that allows content creators to easily create and edit web pages, blogs, and other digital assets. With its drag-and-drop functionality and customizable templates, users can quickly design and publish content without the need for technical expertise.

    Another standout feature of Adobe WEM is its robust personalization capabilities. The platform leverages advanced targeting and segmentation tools to deliver personalized experiences to each individual user. By analyzing user behavior and preferences, WEM enables businesses to deliver relevant content and offers, increasing customer engagement and driving conversions.

    Adobe WEM also offers seamless integration with other Adobe products, such as Adobe Analytics and Adobe Target. This integration allows businesses to gain valuable insights into user behavior and preferences, enabling them to optimize their digital experiences and drive better results. Additionally, WEM's integration with Adobe Target enables businesses to run A/B tests and personalized campaigns, further enhancing the effectiveness of their marketing efforts.

    Furthermore, Adobe WEM provides comprehensive content management capabilities, including version control, workflow management, and content reuse. These features enable businesses to efficiently manage their content lifecycle, ensuring consistency and accuracy across all channels.

    Meet FullStory, the app that captures all your customer experience data in one powerful, easy-to-use platform. Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.

    FullStory takes a fundamentally different approach to understanding your customer experience. One tiny script unlocks pixel-perfect playback, automatic insights, funnel analytics, and robust search and segmentation – all without the need to manually tag your site’s code.

    FullStory’s playback perfectly captures even the gnarliest single-page apps built on any JavaScript framework. They’re not just videos either, our playbacks are fully-working recreation of your site, code and all, so they look great on any size screen and no detail is ever lost, no matter how tiny. A/B testing? Dynamic URLs? No problem. Our recordings present a 100% faithful recreation of the site as your customer experienced it.

    Plus, we capture the entire DOM and all assets, mutations and customer actions. That’s way more than any other playback or CX tool. Every click, keypress, page transition and more, all automatically indexed (without the need for manual tagging) so you can search on anything at anytime.

    By capturing more customer experience data than any other solution in one powerful, easy-to-use platform, FullStory is able to empower everyone in an organization to help build the best online experience for their customers.

    Sample Customers
    Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)
    VP of Customer Experience, VP of Customer Support, Chief Technology Officer
    Buyer's Guide
    Customer Experience Management
    March 2024
    Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: March 2024.
    765,386 professionals have used our research since 2012.

    Adobe Web Experience Management is ranked 9th in Customer Experience Management with 2 reviews while FullStory is ranked 12th in Customer Experience Management. Adobe Web Experience Management is rated 8.0, while FullStory is rated 0.0. The top reviewer of Adobe Web Experience Management writes "It has a lot of features, and it is very easy to learn, use, integrate, and manage". On the other hand, Adobe Web Experience Management is most compared with OpenText Extended ECM, whereas FullStory is most compared with .

    See our list of best Customer Experience Management vendors.

    We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.