We compared Adobe Web Experience Management and Qualtrics Customer XM across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:
Features: Adobe Web Experience Management offers strong content management capabilities, pre-designed templates, and integration with third-party tools. Qualtrics Customer XM excels in its ability to integrate and analyze data from multiple sources, providing valuable analytic tools for identifying trends.
Room for Improvement: Adobe Web Experience Management could improve its handling of large video files and related elements. Users also want more styling and design customization. Users say that Qualtrics Customer XM should simplify and streamline its interface while improving integration with other systems.
Service and Support: Adobe’s customer service is highly rated, but some reported slower response times and wanted more extensive troubleshooting information. Qualtrics customers tend to seek help from partners or third-party providers instead of relying on Qualtrics for their customer service requirements.
Ease of Deployment: Adobe Web Experience Management's initial setup can be challenging, particularly for self-deployment. Qualtrics Customer XM has a complex setup process that requires an implementation partner to be involved for several months. Additionally, it requires a significant upfront resource investment.
Pricing: Adobe Web Experience Management has a relatively high cost compared to other content management systems. The cost of Qualtrics Customer XM is variable and lacks a fixed standard, making it challenging to assess its competitiveness.
ROI: Adobe Web Experience Management effectively drives traffic to websites and enhances the overall user experience. It provides valuable analytics that help identify which pages are popular and which ones need improvement. There is no available data regarding the specific return on investment for Qualtrics Customer XM.
Comparison Results: Adobe Web Experience Management provides easy deployment options, effective content management, and seamless integration with other systems. It could be better at handling large video files and offer more competitive pricing compared to other content management systems. Qualtrics Customer XM is praised for its strong data integration and analysis capabilities. At the same time, some users find it challenging to navigate and want more comprehensive reporting and analytics.
"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."
"Good content and digital management capabilities."
"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."
"Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations."
"We can integrate data and run an algorithm."
"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."
"Unable to handle very large video files."
"The solution's integration with Salesforce should be improved."
"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."
"It is not easy to implement."
More Adobe Web Experience Management Pricing and Cost Advice →
Adobe Web Experience Management is ranked 9th in Customer Experience Management with 2 reviews while Qualtrics Customer XM is ranked 2nd in Customer Experience Management with 4 reviews. Adobe Web Experience Management is rated 8.0, while Qualtrics Customer XM is rated 8.2. The top reviewer of Adobe Web Experience Management writes "It has a lot of features, and it is very easy to learn, use, integrate, and manage". On the other hand, the top reviewer of Qualtrics Customer XM writes "Helps us to identify broad populations and correlate data from different speeds". Adobe Web Experience Management is most compared with FullStory, whereas Qualtrics Customer XM is most compared with Medallia Experience Cloud. See our Adobe Web Experience Management vs. Qualtrics Customer XM report.
See our list of best Customer Experience Management vendors.
We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
