Compare Alterian vs. HCL Campaign

Alterian is ranked 7th in Customer Experience Management while HCL Campaign is ranked 6th in Marketing Management. Alterian is rated 0, while HCL Campaign is rated 0. On the other hand, Alterian is most compared with Aprimo, Salesforce Marketing Cloud and HCL Campaign, whereas HCL Campaign is most compared with Adobe Campaign, Salesforce Marketing Cloud and SAS Marketing Automation.
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Alterian Logo
292 views|231 comparisons
HCL Campaign Logo
1,265 views|1,089 comparisons
Ranking
Views
292
Comparisons
231
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
6th
Views
1,265
Comparisons
1,089
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 34% of the time.
Compared 19% of the time.
Compared 34% of the time.
Also Known As
IBM Campaign, IBM Unica
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Overview
Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

Offer
Learn more about Alterian
Learn more about HCL Campaign
Sample Customers
Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, CanonJabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT
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