Alterian vs SAP Marketing Cloud comparison

Cancel
You must select at least 2 products to compare!
SDL Logo
57 views|53 comparisons
SAP Logo
82 views|77 comparisons
Executive Summary

We performed a comparison between Alterian and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management.
To learn more, read our detailed Customer Experience Management Report (Updated: March 2024).
765,234 professionals have used our research since 2012.
Ranking
Views
57
Comparisons
53
Reviews
0
Average Words per Review
0
Rating
N/A
Views
82
Comparisons
77
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Customer Experience Management
March 2024
Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: March 2024.
765,234 professionals have used our research since 2012.
Comparisons
Also Known As
SAP Hybris Marketing Cloud
Learn More
Overview
Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Sample Customers
Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, Canon
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Top Industries
No Data Available
VISITORS READING REVIEWS
Computer Software Company15%
Manufacturing Company14%
Financial Services Firm13%
Real Estate/Law Firm7%
Company Size
No Data Available
VISITORS READING REVIEWS
Small Business29%
Midsize Enterprise8%
Large Enterprise63%
Buyer's Guide
Customer Experience Management
March 2024
Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: March 2024.
765,234 professionals have used our research since 2012.

Alterian is ranked 19th in Customer Experience Management while SAP Marketing Cloud is ranked 5th in Marketing Resource Management. Alterian is rated 0.0, while SAP Marketing Cloud is rated 0.0. On the other hand, Alterian is most compared with Salesforce Marketing Cloud, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, SAP CRM, Marketo, HubSpot Marketing Hub and Pardot.

We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.