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Alterian vs Siebel Marketing Resource Management comparison

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Buyer's Guide
Customer Experience Management
April 2024
Executive Summary

We performed a comparison between Alterian and Siebel Marketing Resource Management based on real PeerSpot user reviews.

Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management.
To learn more, read our detailed Customer Experience Management Report (Updated: April 2024).
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767,847 professionals have used our research since 2012.
Ranking
19th
out of 66 in Customer Experience Management
Views
56
Comparisons
51
Reviews
0
Average Words per Review
0
Rating
N/A
4th
out of 15 in Marketing Resource Management
Views
94
Comparisons
80
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Customer Experience Management
April 2024
Download Free Report
Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: April 2024.
DOWNLOAD NOW
767,847 professionals have used our research since 2012.
Comparisons
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SDL
Oracle
Overview
Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.
Oracle's Siebel Marketing Resource Management is a complete solution for planning, budgeting, executing, and measuring the impact of global marketing efforts. It provides a common language, powerful analytics, and business processes based on best practices. Siebel MRM automates key processes, from planning to financial analysis, helping marketing users across the enterprise manage activities more effectively and optimize the use of marketing resources.
Sample Customers
Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, Canon
Hover Automotive India Pvt. Ltd., Southwest Airlines Co., Lawn Tennis Association, Grupo Arcor, BoxFusion, ec4u expert consulting AG, Telekom Deutschland GmbH, SMSA Express Transportation Company Ltd., Smiles S.A.
Buyer's Guide
Customer Experience Management
April 2024
Download Free Report
Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: April 2024.
DOWNLOAD NOW
767,847 professionals have used our research since 2012.

Alterian is ranked 19th in Customer Experience Management while Siebel Marketing Resource Management is ranked 4th in Marketing Resource Management. Alterian is rated 0.0, while Siebel Marketing Resource Management is rated 0.0. On the other hand, Alterian is most compared with Salesforce Marketing Cloud, whereas Siebel Marketing Resource Management is most compared with Salesforce Marketing Cloud, Adobe Campaign and SAS Marketing Automation.

We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.