Alterian vs Aprimo comparison

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57 views|53 comparisons
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179 views|152 comparisons
Executive Summary

We performed a comparison between Alterian and Aprimo based on real PeerSpot user reviews.

Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management.
To learn more, read our detailed Customer Experience Management Report (Updated: March 2024).
765,234 professionals have used our research since 2012.
Ranking
Views
57
Comparisons
53
Reviews
0
Average Words per Review
0
Rating
N/A
Views
179
Comparisons
152
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Customer Experience Management
March 2024
Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: March 2024.
765,234 professionals have used our research since 2012.
Comparisons
Also Known As
Teradata Aprimo
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Overview
Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.

Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.

The Aprimo Platform

Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.

Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.

Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.

Sample Customers
Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, Canon
AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos, 
Top Industries
No Data Available
VISITORS READING REVIEWS
Financial Services Firm22%
Computer Software Company12%
Healthcare Company9%
Manufacturing Company7%
Company Size
No Data Available
VISITORS READING REVIEWS
Small Business18%
Midsize Enterprise14%
Large Enterprise68%
Buyer's Guide
Customer Experience Management
March 2024
Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: March 2024.
765,234 professionals have used our research since 2012.

Alterian is ranked 19th in Customer Experience Management while Aprimo is ranked 1st in Marketing Resource Management. Alterian is rated 0.0, while Aprimo is rated 0.0. On the other hand, Alterian is most compared with Salesforce Marketing Cloud, whereas Aprimo is most compared with Adobe Workfront, Marketo, smartFOCUS Message Cloud and Sitecore Digital Marketing System.

We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.