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Alterian vs Teradata Customer Interaction Manager comparison

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Buyer's Guide
Customer Experience Management
April 2024
Executive Summary

We performed a comparison between Alterian and Teradata Customer Interaction Manager based on real PeerSpot user reviews.

Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management.
To learn more, read our detailed Customer Experience Management Report (Updated: April 2024).
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767,667 professionals have used our research since 2012.
Ranking
19th
out of 66 in Customer Experience Management
Views
56
Comparisons
51
Reviews
0
Average Words per Review
0
Rating
N/A
8th
out of 66 in Customer Experience Management
Views
210
Comparisons
146
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Customer Experience Management
April 2024
Download Free Report
Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: April 2024.
DOWNLOAD NOW
767,667 professionals have used our research since 2012.
Comparisons
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SDL
Teradata
Overview
Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.

Teradata Customer Interaction Manager (CIM) is a comprehensive solution designed to enhance customer interactions and drive personalized marketing campaigns. Its primary use case is to enable organizations to deliver targeted and relevant messages to their customers across various channels.

The most valuable functionality of Teradata CIM is its ability to collect and analyze customer data from multiple sources, such as transactional systems, social media, and call center interactions. This data is then used to create a unified customer profile, allowing organizations to gain a holistic view of their customer's preferences, behaviors, and needs.

With this valuable insight, organizations can create highly personalized and targeted marketing campaigns. Teradata CIM provides advanced segmentation capabilities, allowing marketers to divide their customer base into specific groups based on various criteria. This enables them to tailor messages and offers to each segment, increasing the likelihood of customer engagement and conversion.

Teradata CIM also offers real-time decision-making capabilities, enabling organizations to deliver personalized messages at the right time and through the right channel. This helps organizations to optimize customer interactions and improve customer satisfaction.

Sample Customers
Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, Canon
St.George Bank
Buyer's Guide
Customer Experience Management
April 2024
Download Free Report
Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: April 2024.
DOWNLOAD NOW
767,667 professionals have used our research since 2012.

Alterian is ranked 19th in Customer Experience Management while Teradata Customer Interaction Manager is ranked 8th in Customer Experience Management. Alterian is rated 0.0, while Teradata Customer Interaction Manager is rated 0.0. On the other hand, Alterian is most compared with Salesforce Marketing Cloud, whereas Teradata Customer Interaction Manager is most compared with HCL Campaign, Marketo and Cisco Webex Experience Management.

See our list of best Customer Experience Management vendors.

We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.