Alterian vs Xoxoday Enterprise comparison

Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.

Xoxoday helps enterprises digitize and gamify their engagement, reward & recognition programs for employees and channel partners.

Employee Engagement is a crucial driver for corporates to increase motivation, productivity and wellbeing in the organization. An Engaged employee is 40% more productive, helps increase customer satisfaction by 18% and helps in improving profitability by around 2 times in organizations. (Source: Hewitt Research).

Channel Partners (Dealers, Distributors, Retailers, Influencers and off-Roll Sales teams) contributes to 70-80% of organization’s Sales. Channel Partners are also brand evangelists. In current scenario, transactions between organizations and channel partners are disengaged and offline. Trade promotion initiatives (over and above commissions) are key drivers to increase channel engagement and communication. However, most of the channel partner engagement is broken and inefficient.

Both Employee and Channel Partner engagements are offline in nature currently. There is a huge gap in communication between the organization and these stakeholders. A typical offline reward program offers cash, products and tours as a means of engagement. These offline programs have huge operational inefficiencies, requires lot of manpower for execution and have high turn-around-times (45-60 days). These offline programs fail to increase the engagement, are difficult to execute and does not help in achieving the stated objectives of the organization.

Xoxoday solves this problem by providing platform which offers features and tools to engage, communicate, and reward in a single platform. Xoxoday platform can be integrated with client’s internal ERP/HRMS for a holistic seamless experience. Xoxoday platform provides real-time data and analytics which organizations can use to take corrective actions. The platform improves turn-around-time of implementation, improves ROI from the program and increases the satisfaction levels of the stakeholders.