Amazon Web Services offers a highly scalable, low-latency, globally distributed architecture. Amazon Pinpoint is built on this architecture, allowing you to send messages to your customers through multiple channels with confidence. You can use these channels to send messages to recipients all around the world.
IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.
IBM Campaign enables you to:
Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.
Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.
Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.
Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.
Choose an on-premise or cloud deployment model of preference.
Amazon Pinpoint is ranked 10th in Marketing Management while HCL Campaign is ranked 8th in Marketing Management. Amazon Pinpoint is rated 0.0, while HCL Campaign is rated 0.0. On the other hand, Amazon Pinpoint is most compared with Salesforce Marketing Cloud, Adobe Campaign, Marketo, Microsoft Dynamics CRM and Google Campaign Manager, whereas HCL Campaign is most compared with Salesforce Marketing Cloud, Adobe Campaign, SAS Marketing Automation and SAS Customer Intelligence 360.
See our list of best Marketing Management vendors.
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