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Views 559 Comparisons 466 Reviews 0 Average Words per Review 0 Rating N/A | Views 985 Comparisons 815 Reviews 0 Average Words per Review 0 Rating N/A |
Popular Comparisons | |
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Also Known As | |
Teradata Aprimo | IBM Campaign, IBM Unica |
Learn | |
Aprimo | HCL |
Overview | |
Aprimo gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities - from ideation to distribution - involved in delivering exceptional brand experiences. | IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts. IBM Campaign enables you to: Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more. Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns. Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules. Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability. Choose an on-premise or cloud deployment model of preference. |
Offer | |
Learn more about Aprimo | Learn more about HCL Campaign |
Sample Customers | |
AT&T, Bank of America, SOS Children's Village | Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT |
Aprimo is ranked 9th in Marketing Management while HCL Campaign is ranked 7th in Marketing Management. Aprimo is rated 0.0, while HCL Campaign is rated 0.0. On the other hand, Aprimo is most compared with BrandMaker, Workfront DAM, Salesforce Marketing Cloud, Marketo and Teradata Customer Interaction Manager, whereas HCL Campaign is most compared with Adobe Campaign, Salesforce Marketing Cloud, SAS Marketing Automation and SAS Customer Intelligence 360.
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