Compare Aprimo vs. HCL Campaign

Aprimo is ranked 9th in Marketing Management while HCL Campaign which is ranked 6th in Marketing Management. Aprimo is rated 0, while HCL Campaign is rated 0. On the other hand, Aprimo is most compared with HCL Campaign, BrandMaker and Salesforce Marketing Cloud, whereas HCL Campaign is most compared with Adobe Campaign, Salesforce Marketing Cloud and SAS Marketing Automation.
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Aprimo Logo
1,311 views|479 comparisons
HCL Campaign Logo
3,129 views|1,217 comparisons
Ranking
9th
Views
1,311
Comparisons
479
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
6th
Views
3,129
Comparisons
1,217
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 24% of the time.
Compared 16% of the time.
Compared 14% of the time.
Compared 32% of the time.
Also Known As
Teradata AprimoIBM Campaign, IBM Unica
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Aprimo
HCL
Overview

Aprimo gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities - from ideation to distribution - involved in delivering exceptional brand experiences.

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

Offer
Learn more about Aprimo
Learn more about HCL Campaign
Sample Customers
AT&T, Bank of America, SOS Children's VillageJabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT
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