Compare Aprimo vs. IBM Marketing Operations

Aprimo is ranked 2nd in Marketing Resource Management while IBM Marketing Operations is ranked 15th in Marketing Resource Management. Aprimo is rated 0, while IBM Marketing Operations is rated 0. On the other hand, Aprimo is most compared with Alterian, Workfront DAM and Marketo, whereas IBM Marketing Operations is most compared with .
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Aprimo Logo
556 views|455 comparisons
IBM Marketing Operations Logo
10 views|2 comparisons
Ranking
Views
556
Comparisons
455
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Views
10
Comparisons
2
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 15% of the time.
Compared 14% of the time.
Compared 13% of the time.
Also Known As
Teradata Aprimo
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Aprimo
IBM
Overview

Aprimo gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities - from ideation to distribution - involved in delivering exceptional brand experiences.

IBM Marketing Operations integrates planning, budgeting and resource management into a single environment to foster collaboration, track and reduce costs and accelerate time to market. The solution is tightly integrated with IBM Campaign and enables your organization to collaborate, share insights and automate marketing program development and approval processes. Involve resources from outside agencies too. Increase return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.

Offer
Learn more about Aprimo
Learn more about IBM Marketing Operations
Sample Customers
AT&T, Bank of America, SOS Children's Village
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