Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.
Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.
The Aprimo Platform
Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.
Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.
Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.
Infor Marketing Resource Management (MRM) is a scalable, easy-to-use solution used by marketing departments worldwide. The solution allows you to coordinate all your marketing activities—including omni-channel and direct campaigns—with comprehensive tools for digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics.
Aprimo is ranked 2nd in Marketing Resource Management while Infor Marketing Resource Management is ranked 11th in Marketing Resource Management. Aprimo is rated 0.0, while Infor Marketing Resource Management is rated 0.0. On the other hand, Aprimo is most compared with Workfront DAM, Teradata Customer Interaction Manager, BrandMaker, Salesforce Marketing Cloud and Sitecore Digital Marketing System, whereas Infor Marketing Resource Management is most compared with .
See our list of best Marketing Resource Management vendors.
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