Compare Aprimo vs. Marketo

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Aprimo Logo
559 views|466 comparisons
Marketo Logo
1,711 views|1,375 comparisons
Most Helpful Review
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
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"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.""The licensing cost usually depends on the users."

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454,950 professionals have used our research since 2012.
Ranking
9th
Views
559
Comparisons
466
Reviews
0
Average Words per Review
0
Rating
N/A
3rd
Views
1,711
Comparisons
1,375
Reviews
3
Average Words per Review
560
Rating
9.7
Popular Comparisons
Compared 19% of the time.
Compared 16% of the time.
Compared 14% of the time.
Compared 22% of the time.
Compared 14% of the time.
Compared 11% of the time.
Also Known As
Teradata Aprimo
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Aprimo
Adobe
Overview

Aprimo gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities - from ideation to distribution - involved in delivering exceptional brand experiences.

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Offer
Learn more about Aprimo
Learn more about Marketo
Sample Customers
AT&T, Bank of America, SOS Children's VillageMarketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Top Industries
No Data Available
VISITORS READING REVIEWS
Computer Software Company37%
Comms Service Provider13%
Media Company9%
Financial Services Firm7%
Company Size
No Data Available
REVIEWERS
Small Business58%
Midsize Enterprise17%
Large Enterprise25%
Find out what your peers are saying about Aprimo vs. Marketo and other solutions. Updated: January 2021.
454,950 professionals have used our research since 2012.

Aprimo is ranked 9th in Marketing Management while Marketo is ranked 3rd in Marketing Management with 3 reviews. Aprimo is rated 0.0, while Marketo is rated 9.6. On the other hand, the top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". Aprimo is most compared with BrandMaker, Workfront DAM, Salesforce Marketing Cloud, Teradata Customer Interaction Manager and Documentum Digital Asset Manager, whereas Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Amazon Pinpoint and Oracle Eloqua.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.