Aprimo vs. Marketo Comparison - UPDATED 2019

Aprimo

Marketo

Aprimo

1,259 views|482 comparisons

Marketo

Read 3 Marketo reviews.

3,934 views|1,417 comparisons

Most Helpful Review

Use Aprimo? Share your opinion.

Kc Cox

Growth Strategies and Demand Generation Consultant at a marketing services firm

I like the integration with Salesforce. I would like to see attribution reporting.

We have a better alignment of sales and marketing. It allows me to do things in Salesforce without an admin.

Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

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Ranking
9th out of 19 in Marketing Management Views 1,259 Comparisons 482 Reviews 0 Average Words per Review 0 Avg. Rating N/A	4th out of 19 in Marketing Management Views 3,934 Comparisons 1,417 Reviews 3 Average Words per Review 311 Avg. Rating 7.7
Top Comparisons
IBM Campaign vs. Aprimo Compared 24% of the time. Marketo vs. Aprimo Compared 14% of the time. Salesforce Marketing Cloud vs. Aprimo Compared 12% of the time. See more Aprimo competitors » + Add more products to compare	Salesforce Marketing Cloud vs. Marketo Compared 35% of the time. SAP Marketing Cloud vs. Marketo Compared 22% of the time. IBM Watson Campaign Automation vs. Marketo Compared 10% of the time. See more Marketo competitors » + Add more products to compare
Also Known As
Teradata Aprimo
Learn
Aprimo	Adobe
Overview
Aprimo gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities - from ideation to distribution - involved in delivering exceptional brand experiences.	Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete. Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
Offer
Learn more about Aprimo Learn More	Learn more about Marketo Learn More
Sample Customers
AT&T, Bank of America, SOS Children's Village	Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

See also Aprimo Reviews, Marketo Reviews, and our list of Best Marketing Management Companies.

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