Compare Aprimo vs. Marketo
Most Helpful Review | |||
Use Aprimo? Share your opinion. |
| ||
Quotes From Members
We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 Use our free recommendation engine to learn which Marketing Management solutions are best for your needs. 454,950 professionals have used our research since 2012. | |
Ranking  | |
Views 559 Comparisons 466 Reviews 0 Average Words per Review 0 Rating N/A | Views 1,711 Comparisons 1,375 Reviews 3 Average Words per Review 560 Rating 9.7 |
Popular Comparisons | |
 Compared 19% of the time.  Compared 16% of the time.  Compared 14% of the time.  Compared 12% of the time.  Compared 10% of the time. | Compared 27% of the time.  Compared 22% of the time.  Compared 14% of the time.  Compared 11% of the time. |
Also Known As | |
| Teradata Aprimo | |
Learn | |
| Aprimo | Adobe |
Overview | |
Aprimo gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities - from ideation to distribution - involved in delivering exceptional brand experiences. | Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete. Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management. |
Offer | |
Learn more about Aprimo | Learn more about Marketo |
Sample Customers | |
| AT&T, Bank of America, SOS Children's Village | Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics. |
Top Industries | |
No Data Available | Computer Software Company37% Comms Service Provider13% Media Company9% Financial Services Firm7% |
Company Size | |
No Data Available | Small Business58% Midsize Enterprise17% Large Enterprise25% |
Find out what your peers are saying about Aprimo vs. Marketo and other solutions. Updated: January 2021.
454,950 professionals have used our research since 2012.
Aprimo is ranked 9th in Marketing Management while Marketo is ranked 3rd in Marketing Management with 3 reviews. Aprimo is rated 0.0, while Marketo is rated 9.6. On the other hand, the top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". Aprimo is most compared with BrandMaker, Workfront DAM, Salesforce Marketing Cloud, Teradata Customer Interaction Manager and Documentum Digital Asset Manager, whereas Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Amazon Pinpoint and Oracle Eloqua.
See our list of best Marketing Management vendors.
We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.