Compare Aprimo vs. Salesforce Marketing Cloud

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Most Helpful Review
Find out what your peers are saying about Aprimo vs. Salesforce Marketing Cloud and other solutions. Updated: November 2020.
447,718 professionals have used our research since 2012.
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Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.
447,718 professionals have used our research since 2012.
Ranking
9th
Views
551
Comparisons
458
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
1st
Views
5,654
Comparisons
4,698
Reviews
3
Average Words per Review
413
Avg. Rating
9.3
Popular Comparisons
Compared 18% of the time.
Compared 16% of the time.
Compared 13% of the time.
Also Known As
Teradata AprimoExactTarget
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Aprimo
Salesforce
Overview

Aprimo gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities - from ideation to distribution - involved in delivering exceptional brand experiences.

Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about Aprimo
Learn more about Salesforce Marketing Cloud
Sample Customers
AT&T, Bank of America, SOS Children's VillageAmerican Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
No Data Available
VISITORS READING REVIEWS
Computer Software Company53%
Comms Service Provider10%
Media Company6%
Financial Services Firm5%
Aprimo is ranked 9th in Marketing Management while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 2 reviews. Aprimo is rated 0.0, while Salesforce Marketing Cloud is rated 9.6. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Sending personalized emails to clients and prospects helps build our brand awareness". Aprimo is most compared with BrandMaker, Workfront DAM, Documentum Digital Asset Manager, Marketo and OpenText Content Suite Platform, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, SAP Marketing Cloud, Adobe Campaign, Amazon Pinpoint and HubSpot Marketing Hub.

See our list of best Marketing Management vendors.

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