Aprimo vs SAS Marketing Automation comparison

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  • "I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
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    Top Answer:You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a… more »
    Top Answer:The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern… more »
    Top Answer:I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
    Ranking
    Views
    179
    Comparisons
    152
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    7th
    Views
    372
    Comparisons
    314
    Reviews
    2
    Average Words per Review
    614
    Rating
    7.5
    Comparisons
    Also Known As
    Teradata Aprimo
    SAS Campaign Management
    Learn More
    Overview

    Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.

    Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.

    The Aprimo Platform

    Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.

    Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.

    Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.

    SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

    Sample Customers
    AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos, 
    Staples
    Top Industries
    VISITORS READING REVIEWS
    Financial Services Firm23%
    Computer Software Company12%
    Healthcare Company8%
    Manufacturing Company7%
    VISITORS READING REVIEWS
    Financial Services Firm29%
    Computer Software Company18%
    Comms Service Provider10%
    Insurance Company8%
    Company Size
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise14%
    Large Enterprise68%
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise11%
    Large Enterprise63%

    Aprimo is ranked 1st in Marketing Resource Management while SAS Marketing Automation is ranked 7th in Marketing Automation with 2 reviews. Aprimo is rated 0.0, while SAS Marketing Automation is rated 7.6. On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". Aprimo is most compared with Adobe Workfront, Marketo, smartFOCUS Message Cloud and Sitecore Digital Marketing System, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud and SAP CRM.

    We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.