Aprimo vs. SAS Marketing Resource Management

As of June 2019, Aprimo is ranked 3rd in Marketing Resource Management vs SAS Marketing Resource Management which is ranked 9th in Marketing Resource Management. Aprimo is most compared with IBM Campaign, Marketo and BrandMaker. SAS Marketing Resource Management is most compared with .
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316
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Top Comparisons
Compared 24% of the time.
Compared 14% of the time.
Compared 13% of the time.
Also Known As
Teradata AprimoMarketing Resource Management
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Aprimo
SAS
Overview

Aprimo gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities - from ideation to distribution - involved in delivering exceptional brand experiences.

SAS Marketing Resource Management helps to manage all marketing activities from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey. Key Features include the following: Strategic Planning Facilitate stakeholder collaboration with clear visibility into all your marketing operations, Offer Management Create and store marketing offers in a central location, supported by an essential metadata structure, Calendars Distribute vital information in a graphical, user-friendly way to anyone who needs it, Capacity Planning Plan, manage and allocate marketing resources to ensure the success of your programs, Time Sheets Accurately track time spent on specific marketing activities and associated personnel costs, and Resource Management Better allocate human resources across various marketing projects or workflows.
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Sample Customers
AT&T, Bank of America, SOS Children's VillageAmway China, DSW
We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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