Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.
Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.
The Aprimo Platform
Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.
Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.
Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.
Designed specifically for marketers, Teradata Customer Interaction Manager provides a 360-degree view of your customers, helping you design and execute hyper-personalized omni-channel customer journeys to drive high impact business outcomes.
Aprimo is ranked 2nd in Marketing Resource Management while Teradata Customer Interaction Manager is ranked 11th in Customer Experience Management. Aprimo is rated 0.0, while Teradata Customer Interaction Manager is rated 0.0. On the other hand, Aprimo is most compared with Workfront DAM, BrandMaker, Salesforce Marketing Cloud, Sitecore Digital Marketing System and Documentum Digital Asset Manager, whereas Teradata Customer Interaction Manager is most compared with Marketo.
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