Aptean Onyx [EOL] vs Blackbaud CRM comparison

WHY IT'S DIFFERENT Because the CRM industry grew up delivering process technology to specific departments, namely sales and marketing, most CRM vendors still have difficulty delivering on the promise of customer relationship management that dissolves organizational barriers. Onyx CRM stands out from the crowd because it truly can put your customers at the center of all your operations across your enterprise and all your channels. WHY YOU NEED IT Your customers have expectations not only for a superior product, service, pricing and distribution, but also for an extraordinary experience. Extraordinary customer experiences go beyond pleasant interchanges and interactions. They stand out with distinction, drawn from your unique methods of doing business and the insight you have into your customers. They forge your competitive advantage. With Onyx CRM Software, you get: A 360-degree view of every customer and prospect Precisely targeted marketing campaigns. Better sales execution. Information, insights and automated workflows that support your business objectives. The ability to create personalized, differentiated customer experiences that drive revenue growth. WHAT YOU GET Onyx CRM software offers explicitly useful features that span the entire customer lifecycle, including: Role-based Application Views Customizable Interface Powerful Search Process Automation and Scripting Sales and Marketing Management Service and Support Management Outlook Integration Social Networking Links Mobile Interface Modern, Flexible Technology Dashboards and Reporting

Blackbaud CRM helps organizations by providing a complete supporter view and an organization-wide toolset for managing your constituent base. Blackbaud CRM brings industry-leading fundraising, online applications, actionable prospect research and analytics, and multichannel direct marketing together in one platform to enable an integrated view of the constituent experience across your organization. Blackbaud CRM features prospect research tools that enable your organization to build in-depth prospect profiles, including analytics offerings that provide guidance around a prospect's propensity to give. These tools allow you to prioritize donors and successfully move them through their donor lifecycle to a major gift.