Aptean Pivotal CRM vs. Marketo

Aptean Pivotal CRM integrates all of the characteristics of a successful CRM - flexibility, reliability, smart reporting, and mobile access - and offers capabilities that go beyond “just a CRM.” Pivotal integrates into your operational data and spans your full business. From interacting with customers through effective marketing campaigns, to turning leads into selling opportunities and ultimately closed deals, and to delivering thoughtful customer service, Pivotal can do it all. It can be easily and cost-effectively tailored to match your individual business processes, as well as give you flexibility in your hosting options, whether on-premise or in the cloud.

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.