Astute Social vs Sprinklr comparison

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37 views|15 comparisons
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617 views|495 comparisons
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Top Answer:As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you use… more »
Top Answer: No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning not… more »
Top Answer: I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients… more »
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495
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Overview
Astute Social combines social listening, analytics, publishing, audience engagement, and ad management into a single platform. The software uses natural language processing and sentiment analysis to discern which posts are "noise" and which posts merit your attention. Astute Social integrates with Astute's CRM, ePowerCenter, and other third-party CRM systems to enable customer service agents to provide social care using the same interface as traditional channels. Customers receive a response through their preferred channel, and interactions are tracked in the CRM. This creates a consistent customer experience while making it easier for agents to manage multiple communication channels. The social listening functionality also surfaces customer insights, market trends, and competitor activities, and uses sentiment analysis and real-time monitoring to drive customer understanding and inform product development and campaign decisions. In addition to crawling major social networks, Astute Social's auto-discovery feature alerts users to other sites where relevant brand discussions are happening.

Sprinklr is an established customer experience platform (CMX) used by many well-known business giants to advertise, market, and research. Sprinklr understands the needs of customers for a unified experience and provides them with modern research, modern care, modern marketing and advertising, and social engagement and sales, helping companies improve their reach as well as their ROI.

Sprinklr Features

Sprinklr aims to bring the ultimate unified digital experience through services like enablement, success management, transformation and managed services, strategy and analytics, and moderation services. The features that Sprinklr offers include:

  • Modern care: Sprinklr is dedicated to customer support, helping companies enhance the digital experience through features that include conversational AI, IVR deflection, case management, CSAT prediction, guided workflows, knowledge base, AI agent assistance, AI routing, and automated quality audits.
  • Modern research: Sprinklr not only allows companies to manage incoming customer inquiries, but it also provides extensive data about the digital experience companies are providing to their clients. Organizations can easily access performance reports all in one place and use the data to change the areas where they're not performing well. The insights are provided thanks to features such as AI-powered insight on current events, allowing companies to fix potential risk issues and transform feedback from customers into solutions for the improvement of the digital experience.

  • Modern marketing and advertising: Once a company decides to provide its users with a digital experience, it should concentrate not only on the content it's providing, but also on the way it's reaching its target. That's why Sprinklr offers features for marketing and advertising that allow organizations to access the marketing for their brands in a single platform while delivering their content across many different channels. This category features campaign planning, workflow management, automated task assignment, integrated asset management, unified calendar, ads management, dark post moderation, omnichannel analytics, and advocacy. All the provided features allow companies to deliver marketing and advertising that will expand their digital experience and reach a vast array of clients.

  • Social engagement and sales: Sprinklr provides features that help companies to enhance their social engagement and sales and potentially generate more revenue. These features, which include conversational commerce, a gallery, and customization for communities, allow companies to deliver a more efficient digital experience through social media and reach more groups of clients.

Sprinklr Benefits

The benefits of Sprinklr include:

  • Easy, all-in access to user insight and data
  • Thorough social media engagement reports
  • AI integrations for customer support

Sample Customers
Domino's, Land O'Lakes, McCormick & Co., B&G Foods, Bush Brothers & Company
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Top Industries
No Data Available
VISITORS READING REVIEWS
Financial Services Firm16%
Computer Software Company15%
Retailer7%
Manufacturing Company5%
Company Size
No Data Available
VISITORS READING REVIEWS
Small Business20%
Midsize Enterprise14%
Large Enterprise67%

Astute Social is ranked 9th in Social Media Management Solutions while Sprinklr is ranked 2nd in Social Media Management Solutions. Astute Social is rated 0.0, while Sprinklr is rated 0.0. On the other hand, Astute Social is most compared with , whereas Sprinklr is most compared with Sprout Social, NICE CXone, HootSuite, Salesforce Marketing Cloud and Khoros Social Media Management.

See our list of best Social Media Management Solutions vendors.

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