Atlassian ALM vs Serena ALM [EOL] comparison

How to use Atlassian to manage application lifecycle: Atlassian builds software to pull together all the elements of application lifecycle management. Product management, developers, Q/A, dev ops, and business stake holders all have their own ways of interacting with application lifecycle management and Atlassian splits up the process into a few buckets.

1) Collaborate to plan and envision work

Atlassian's Confluence is a collaboration platform for building and driving consensus. Call stake holders in to give approval, comment on, and share pages and integrate with the rest of the development toolchain.

2) Build and track roadmaps

Atlassian's JIRA Software offers incredibly flexible project management with custom workflows, plugins, and high visibility rollups through JIRA Portfolio. Issues can be embedded right in confluence, or be used to kick off new branches in version control. Keep everyone on the same page with project progress. 

3) Track and deploy code

Atlassian's Bitbucket is the world's most robust Git solution. The ability to deploy multiple-nodes with failover, global mirroring for super fast clones, and powerful code review control set it apart from competition. Bitbucket also has a mature plugin and hooks system that allows extensions and connection to a suite of CI software. 

4) Support and Iterate

Track support requests, bugs, and route users in the right direction with JIRA Service Desk. With the same custom workflow engine as JIRA Software, a tight integration with the rest of the stack, and a knowledge base function make it a powerful addition to the ALM stack. 

5) Tie it together

ChatOps helps tie every part of the ALM together. Get stake holders in the same room to manage a project, teams in the same page to manage their work, or plugin automated members to report on CI status, pull requests, page changes in Confluence, or bug reports. Like every piece of Atlassian's ALM there is a mature API for extending plugins and everything can be hosted behind your own firewall.