We compared Microsoft Entra ID and Google Cloud Identity based on our user's reviews in several parameters.
Microsoft Entra ID is praised for its user-friendly interface, efficient authentication process, and seamless integration. Users appreciate the exceptional customer service and reasonable pricing. Google Cloud Identity stands out for its comprehensive security measures, seamless integration with Google services, and efficient user management capabilities. Users highlight the excellent customer service and flexible licensing options. Therefore, Microsoft Entra ID excels in customer service, setup cost, and flexibility, while Google Cloud Identity shines in security measures, integration, and user management capabilities.
Features: Microsoft Entra ID stands out for its user-friendly interface, efficient authentication process, and seamless integration across various platforms. In contrast, Google Cloud Identity is known for its comprehensive security measures, seamless integration with other Google services, efficient user management capabilities, and streamlined access controls.
Pricing and ROI: The setup cost for Microsoft Entra ID is described as affordable and competitive, with a straightforward and user-friendly setup process. Users appreciate the flexibility and options available for licensing. On the other hand, Google Cloud Identity offers reasonable pricing, a straightforward setup process, and flexible licensing options catering to users' needs and requirements., The ROI from Microsoft Entra ID is positive, with users experiencing cost savings and improved efficiency. Meanwhile, Google Cloud Identity offers cost-effectiveness, enhanced security measures, increased productivity, and easy management of user access and permissions.
Room for Improvement: Microsoft Entra ID could benefit from better user interface design and optimization for different devices, simplifying the sign-up process, increasing customization options, and adding advanced security features. On the other hand, Google Cloud Identity users would like improved integration with other platforms and applications, a simpler and more user-friendly interface, better documentation, and more comprehensive support resources.
Deployment and customer support: The reviews for Microsoft Entra ID and Google Cloud Identity highlight that the duration required to establish a new tech solution can vary significantly for both products. However, it is important to carefully evaluate the context in which users use terms like deployment, setup, and implementation to determine the overall time required., Microsoft Entra ID's customer service is exceptional, efficient, and reliable. Users appreciate the prompt and knowledgeable assistance, effective communication, and seamless problem resolution. Google Cloud Identity's customer service is highly regarded and considered satisfactory.
The summary above is based on 104 interviews we conducted recently with Microsoft Entra ID and Google Cloud Identity users. To access the review's full transcripts, download our report.
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The initial setup is easy."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"The most valuable feature of Google Cloud Identity is its stability."
"The performance is good."
"Overall the solution functions very well, such as the ability to access it from the cloud."
"Being able to easily authenticate yourself on the MSA app is valuable. It is easy to use. Rather than receiving a code in an SMS, you can just verify that it is you. You don't have to punch in any password or any six-digit code. That's the feature that I like the most."
"The most valuable features are the Conditional Access policies, SSPR, and MFA. Another good functionality is registering enterprise applications to provide access to external parties. These four features are precious and are the most used across different use cases for various clients and projects."
"The single sign-on is very convenient for us."
"Azure Active Directory provides access to resources in a very secure manner. We can detect which user is logging in to access resources on the cloud. It gives us a comprehensive audit trace in terms of from where a user signed in and whether a sign-in is a risky sign-in or a normal sign-in. So, there is a lot of security around the access to resources, which helps us in realizing that a particular sign-in is not a normal sign-in. If a sign-in is not normal, Azure Active Directory automatically blocks it for us and sends us an email, and unless we allow that user, he or she won't be able to log in. So, the User Identity Protection feature is the most liked feature for me in Azure Active Directory."
"The tool's most valuable feature is auto logs. It helps with user activity and monitoring. It also assists us with GLBA policies and procedures. Microsoft Entra ID gives a 360 view of what the user has access to, what applications are available to them, when they are logging in and out, etc. It makes knowing what is happening to our tenants incredibly powerful."
"Personally, I'm a great fan of Azure Active Directory due to the security and compliance features that are there in the classic or default Azure Active Directory."
"To improve the product, the integration with third-party products could always be smoother."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"The interface could be more user-friendly."
"Technical support is slow."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"We cannot manage the attributes of SSPR."
"Google Cloud Identity the UI could improve."
"The Azure AD Application Proxy, which helps you publish applications in a secure way, has room for improvement. We are moving from another solution into the Application Proxy and it's quite detailed. Depending on the role you're signing in as, you can end up at different websites, which wasn't an issue with our old solution."
"One area where it can improve is connectivity with other systems. Not all systems are connected and you have to do coding to establish a point of connectivity. It supports certain vendors and it supports certain protocols. It is limited in many other aspects at the attribute level."
"You can manage the users from the Office 365 administration center, and you can manage them from Azure Active Directory. Those are two different environments, but they do the same things. They can gather the features in one place, and it might be better if that place were Azure."
"Having more training would be quite helpful."
"I had some issues with the Azure Active Directory on Windows XP. However, it worked well on Windows 7."
"Microsoft services and most familiar third-party applications are currently supported, but we can't find many other platforms that integrate with Office 365 or Azure Active Directory. Microsoft should develop connectors for different applications and collaborate more with other vendors to cover a broader range of applications."
"Many people believe that the Azure Active Directory is overly complicated and antiquated."
"The integration between the Azure active directory and the traditional active directory could be improved upon."
Google Cloud Identity is ranked 3rd in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 21 reviews while Microsoft Entra ID is ranked 1st in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 190 reviews. Google Cloud Identity is rated 7.6, while Microsoft Entra ID is rated 8.6. The top reviewer of Google Cloud Identity writes "A stable and scalable cloud solution easily compatible with Google office Suite". On the other hand, the top reviewer of Microsoft Entra ID writes "Allows users to authenticate from home and has excellent integrations in a simple, stable solution". Google Cloud Identity is most compared with Microsoft Intune, Okta Workforce Identity, JumpCloud, VMware Workspace ONE and ManageEngine Endpoint Central, whereas Microsoft Entra ID is most compared with Microsoft Intune, CyberArk Privileged Access Manager, Yubico YubiKey, Cisco Duo and Auth0. See our Google Cloud Identity vs. Microsoft Entra ID report.
See our list of best Identity and Access Management as a Service (IDaaS) (IAMaaS) vendors.
We monitor all Identity and Access Management as a Service (IDaaS) (IAMaaS) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
