Compare Azure Active Directory vs. Google Cloud Identity

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Most Helpful Review
Find out what your peers are saying about Azure Active Directory vs. Google Cloud Identity and other solutions. Updated: March 2021.
474,319 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"It scales in terms of numbers and types of identities. It can govern the on-premise applications as well as the cloud applications. So, it can manage hybrid environments with all types of identities and various load amounts.""The most valuable feature in Omada is the governance. We work with other products and other product vendors, but the sweet spot in the market for Omada is where things are heavy on governance."

More Omada Identity Cloud Pros »

"This solution serves as the basis to understand the MS SSO and MFA capabilities.""The ability to grant access to other organizations is helpful.""The interface is well laid out and it is easy to navigate.""The most valuable feature is that it is very easy to implement, you don't need a lot of effort to set up the solution. This is the most advantageous point, that you can do anything on Azure without taking too much time.""The single sign-on is very convenient for us.""The most valuable feature is the ease of scalability.""The single sign-on of the solution is the most valuable aspect.""The most valuable feature is the ability to set up conditional access, where you can enforce users to connect using multifactor authentication."

More Azure Active Directory Pros »

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network.""The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering.""Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable.""The most valuable feature is the performance.""The most valuable feature is that you can manage users from one central location.""I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

More Google Cloud Identity Pros »

Cons
"They need to improve the cost for small companies.""I would like to see them expand the functionality of the tool to continue to be competitive with the monsters out there. For example, they could add functionality on the authentication side, functionality that Octa and SailPoint have. But they should do that while maintaining the same simplicity that makes Omada a product of choice today."

More Omada Identity Cloud Cons »

"The SSO MyApps interface is very basic and needs better customization capabilities.""Microsoft needs to add a single setup, so whenever resources join the company or are leaving the company, all of the changes can be made with a single click.""My only pain point in this solution is creating group membership for devices.""I would rate it an eight out of ten. The price plays a factor in the rating.""It would be ideal if the solution moved to a passwordless type of environment. It's the future of authentification. It's also more secure and convenient.""I think the documentation and configuration are both areas that need improvement.""We would like to have more granularity in the Azure conditional access in order to be able to manage more groups for devices and for applications.""Technical support could be faster."

More Azure Active Directory Cons »

"The solution needs to better integrate with Mac's OS.""The interface could be improved by simplifying it further.""To improve the product, the integration with third-party products could always be smoother.""The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved.""In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce.""They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

More Google Cloud Identity Cons »

Pricing and Cost Advice
"The pricing is too high for SMBs.""Omada continues to be very competitive on pricing, especially on the Omada cloud product."

More Omada Identity Cloud Pricing and Cost Advice »

"Licensing fees are paid on a monthly basis and the cost depends on the number of users.""This product is sold as part of the enterprise package and our licensing fees are paid on a yearly basis.""MFA and P2 licenses for two Azures for fully-enabled scenarios and features cost a lot of money. This is where Okta is trying to get the prices down.""We are a non-profit organization, so we get good prices from Microsoft for their products. It is working well, but it could be cheaper. For the type of organization we are, it would be good if they could give a little bit more and be more generous like Google, which has completely free services. Microsoft has free versions or web services called Office 365 E1, which is free for use, but we want to have it with more qualified clients.""We pay about $35 per user.""I think we're on the E3 — I think it was about 35 dollars per user.""We got a good deal. If you get rid of all the products providing features that Azure Suite can provide, then it makes sense cost-wise.""Microsoft has a free version of Azure AD. So, if you don't do a lot of advanced features, then you can use the free version, which is no cost at all because it is underpinning Office 365. Because Microsoft gives it to you as a SaaS, so there are no infrastructure costs whatsoever that you need to incur. If you use the free version, then it is free. If you use the advanced features (that we use), it is a license fee per user."

More Azure Active Directory Pricing and Cost Advice »

"We probably spend about $50,000 a year on licensing.""Licensing fees are on a yearly basis.""The product is billed on a monthly basis depending on the number of users.""The fees are paid monthly and there are no additional costs other than the licensing fees."

More Google Cloud Identity Pricing and Cost Advice »

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Answers from the Community
Iain Dall
author avatarRohit Zanwar
Real User

Both identity providers have their own pros and cons. Google doesn't have a road map for device management though they have recently announced support for windows 10 & Ubuntu. I would recommend Microsoft Azure Directory for its access control management features. I would like to know your requirement for further inputs.

Questions from the Community
Top Answer: The most valuable feature in Omada is the governance. We work with other products and other product vendors, but the… more »
Top Answer: Omada continues to be very competitive on pricing, especially on the Omada cloud product.
Top Answer: I would like to see them expand the functionality of the tool to continue to be competitive with the monsters out there… more »
Top Answer: Both identity providers have their own pros and cons. Google doesn't have a road map for device management though they… more »
Top Answer: The portal version of the Azure active directory is pretty robust.
Top Answer: I think we're on the E3 — I think it was about 35 dollars per user. We may go up to the E5, which includes Project… more »
Top Answer: I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and… more »
Top Answer: The pricing is also quite competitive. With the amount of features that it offers as a suite, like CIP, because it's a… more »
Top Answer: They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote… more »
Popular Comparisons
Also Known As
Cloud Identity, Cloud Identity Premium
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Omada
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Overview

A full-featured identity governance (IGA) solution with a cloud-native architecture for rapid deployment. Omada Identity Cloud is a flexible and future-proof choice that delivers scalable and configurable identity and access management processes with essential IGA capabilities. The solution enables organizations to manage identity lifecycle scenarios, policy and role management, access requests, access certification, and fulfillment using automated provisioning and service tickets. It provides configurable adaptable models out of the box, minimizing the time and cost of administration. Omada Identity Cloud meets the security, compliance, and efficiency needs of business leaders, removing cost and uncertainty from managing identities and access.

The Azure Active Directory (Azure AD) enterprise identity service provides single sign-on and multi-factor authentication to help protect your users from 99.9 percent of cybersecurity attacks. With Azure Active Directory, you get:

- Single sign-on enabling access to your apps from anywhere

- Conditional Access and multi-factor authentication to help protect and govern access

- A single identity platform to engage with internal and external users more securely

- Developer tools to easily integrate identity into your apps and services 

To learn more about our solution, ask questions, and share feedback, join our Azure Active Directory Community.

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Offer
Learn more about Omada Identity Cloud
Learn more about Azure Active Directory
Learn more about Google Cloud Identity
Sample Customers
Azure Active Directory is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
ExtraHop Networks, HealthChannels
Top Industries
VISITORS READING REVIEWS
Computer Software Company32%
Comms Service Provider19%
Manufacturing Company5%
Financial Services Firm5%
REVIEWERS
Financial Services Firm13%
Manufacturing Company13%
Energy/Utilities Company9%
Insurance Company9%
VISITORS READING REVIEWS
Computer Software Company34%
Comms Service Provider14%
Government5%
Financial Services Firm5%
VISITORS READING REVIEWS
Computer Software Company33%
Comms Service Provider20%
Media Company8%
Financial Services Firm5%
Company Size
No Data Available
REVIEWERS
Small Business38%
Midsize Enterprise3%
Large Enterprise59%
No Data Available
Find out what your peers are saying about Azure Active Directory vs. Google Cloud Identity and other solutions. Updated: March 2021.
474,319 professionals have used our research since 2012.

Azure Active Directory is ranked 2nd in Identity and Access Management as a Service (IDaaS) with 20 reviews while Google Cloud Identity is ranked 3rd in Identity and Access Management as a Service (IDaaS) with 6 reviews. Azure Active Directory is rated 8.2, while Google Cloud Identity is rated 7.6. The top reviewer of Azure Active Directory writes "Users don't have to remember multiple accounts and passwords since it is all single sign-on". On the other hand, the top reviewer of Google Cloud Identity writes "Offers fine-grained access control and good visibility of cloud resources". Azure Active Directory is most compared with Okta Workforce Identity, CyberArk PAS, ForgeRock, SailPoint IdentityNow and AWS Directory Service, whereas Google Cloud Identity is most compared with Okta Workforce Identity, Microsoft Intune, VMware Workspace ONE, Cisco Meraki Systems Manager (MDM+EMM) and OneLogin Workforce Identity. See our Azure Active Directory vs. Google Cloud Identity report.

See our list of best Identity and Access Management as a Service (IDaaS) vendors.

We monitor all Identity and Access Management as a Service (IDaaS) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.